Marketing Specialist

Description

This role owns how we think, write, and show up publicly, across social, newsletters, email, and thought leadership. You will shape our voice, turn ideas into content that travels, and help ensure our brand is sharp, consistent, and culturally fluent. This is a writing-first role. Fast-paced. Direct feedback. High standards.

WRITING & NARRATIVE

• Write and edit high-impact content across LinkedIn, X/Twitter, Instagram, TikTok, YouTube, newsletters, and email
• Translate complex ideas (finance, growth, leadership) into clear, compelling writing
• Maintain a consistent, confident Simba voice across all channels
• Ghostwrite emails and thought leadership as needed

SOCIAL & DISTRIBUTION

• Own cross-platform distribution and repurposing strategy
• Understand what works where (format, tone, memes, timing)
• Track engagement signals and iterate quickly

BRAND & CULTURE

• Protect and strengthen Simba's brand, tone, and positioning
• Ensure content feels native to the internet, not corporate
• Communicate clearly and confidently with clients when needed

NEWSLETTERS & EMAIL

• Manage newsletters and nurture content
• Maintain strong email deliverability and list hygiene
• Understand sequencing, subject lines, and audience segmentation

CREATIVE & STRATEGIC INPUT

• Pitch content ideas, hooks, and narrative arcs
• Apply design taste to simple visuals, carousels, and memes (Canva/Figma)
• Stay current on trends in content, distribution, and automation

NICE TO HAVES

• Thought leadership or founder-brand experience
• Email deliverability and newsletter experience
• Background in finance, startups, or investing
• Light design skills (Canva, Figma)

WHY THIS ROLE

• Real ownership of voice and narrative
• High autonomy, high trust
• Fast growth if you are good
• Culture-first, execution-driven environment

Type: Full-time, remote