Digital Marketing Specialist (SEO/SEM)

The Digital Marketing Specialist strengthens the client's market presence through organic social media, Meta advertising, SEO, GEO, and WordPress content management

• Job Responsibilities: Digital Advertising
• Plan, build, and manage ad campaigns on Google and Microsoft Ads
• Conduct targeting, keyword research, bidding, and audience segmentation
• Write and test ad copy; brief creatives to designers
• Monitor and optimize campaigns for CTR, CPA, CPL, and ROASReport weekly performance metrics and suggest improvements
• Stay updated on platform changes and advertising trends
• Conversion Rate Optimization (CRO)Track and improve landing page and funnel conversion performance
• Identify friction points using tools like GA4, VWO, or Microsoft Clarity
• Plan and run A/B tests on landing pages, CTAs, forms, and layouts
• Collaborate with the Web Dev and UX team on implementation
• Document results and present actionable insights
• Analytics & Marketing Insights
• Build and maintain dashboards in GA4, Looker Studio, or Zoho Analytics
• Analyze trends across ads, email, SEO, and social campaigns
• Investigate performance drops or anomalies and surface insights
• Work with CRM/Data team to track lead sources and quality
• Recommend tracking improvements in GA4, UTM usage, and event tagging(Optional) Campaign & Competitor Intelligence
• Monitor competitor advertising trends, offers, keywords, and creative
• Share monthly insight snapshots with marketing and product teams
• Track VET sector market trends that may inform campaign strategy
• ESSENTIAL – you must possess these skills:3+ years of experience in Google and/or Microsoft Ads (Search, Display, Retargeting)

Hands on experience in managing ecom platforms and managing SEM campaigns to drive traffic to the ecom platform. Strong analytical skills and performance tracking mindset

• Experience running A/B tests using VWO and identifying CRO opportunities
• Familiarity with GA4, Google Tag Manager, and UTM tracking
• Working knowledge of dashboarding tools like Looker Studio or Zoho Analytics
• Excellent attention to detail, written English, and QA ability
• Experience collaborating with design, content, and dev teams
• DESIRABLE – bonus if you have experience with: Experience with LinkedIn Ads and B2B targeting
• Use of Hotjar, Crazy Egg, Microsoft Clarity, or similar
• Google Ads certification
• Familiarity with WordPress or landing page builders
• Knowledge of SEO principles or email performance analysis
• Experience with CRM tools like Active

Campaign