eB2B Digital Marketing Lead

At Coca-Cola Europacific Aboitiz Philippines, we are driven by our purpose to Refresh the Philippines and Make a Difference – continuously leading the beverage industry with our Great People, Great Beverages, Great Execution, and Great Partners – Done Sustainably. As we continue to grow and shape the future, we are seeking passionate and innovative talents to join our team and make a difference with us.

Our commitment to excellence has been recognized through numerous industry awards by the Top Employers Institute, HR Asia Awards, Asia-Pacific Stevie Awards, HR Excellence Awards, and the Quill awards – and we are committed to continuously innovate, push boundaries, and create positive lasting impact to our people, customers, and the communities we proudly serve.

Role Overview

The eB2B Digital Marketing Lead is responsible for driving retailer conversion, retention, and engagement through digital marketing programs within Coca Cola’s retailer ordering mobile app, Aling Cora. The role owns in-app campaigns, CRM communications, retailer habituation initiatives, churn reduction programs, and performance reporting to help grow active users, increase order frequency, and improve business results.

The role leverages digital marketing, CRM, analytics, and automation tools to execute campaigns, monitor performance, generate customer insights, and continuously optimize retailer engagement and conversion. Working closely with Commercial Excellence, Marketing, Market Research, Sales, and external partners, the Digital Marketing Lead identifies opportunities to improve customer conversions, repeat customer visits to the app, reactivate dormant users, and increase the overall business impact of the platform.

Key Roles and Responsibilities

• Design, execute, and optimize hyper-personalized, hyper-segmented campaigns to drive retailer conversion, retention, reactivation, and sales growth.
• Strategize and execute in-app campaigns, CRM communications, and customer engagement initiatives to drive orders and repeat purchases.
• Develop and implement churn prevention, reactivation, and retailer habituation programs to increase active users and retention.
• Leverage digital marketing, CRM, analytics, and automation tools to execute campaigns, personalize communications, and improve performance.
• Monitor and analyze customer behavior, campaign results, and platform usage to identify growth opportunities and actionable insights.
• Own performance reporting, dashboards, and business reviews related to conversion, engagement, retention, and campaign effectiveness.
• Partner with Commercial Excellence, Marketing, Market Research, Sales, Product teams, and external partners to improve customer journeys and business outcomes.
• Recommend and implement continuous improvements that increase retailer conversion, app usage frequency, and overall platform impact.

Success Measures

• Retailer conversion rate
• Order frequency and repeat purchases
• Monthly active retailers
• Retailer retention and churn rate
• Campaign performance and ROI
• Quality and adoption of business insights and reporting

Position Requirements

• Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field.
• 3+ years of experience in Digital Marketing, CRM Marketing, Growth Marketing, Performance Marketing, eCommerce, or related fields.
• Experience managing digital campaigns, customer engagement programs, or CRM communications at scale.
• Strong understanding of customer segmentation, personalization, retention, and conversion optimization.
• Experience using CRM, marketing automation, analytics, and reporting tools to drive business results.
• Strong analytical skills with the ability to translate data into actionable insights and recommendations.
• Excellent communication, stakeholder management, and execution skills.

Company Socials

Reach us through our social media pages!

LinkedIn: https://www.linkedin.com/company/coca_cola_europacific_aboitiz_philippines/

Facebook: https://www.facebook.com/cocacolaphcareers

Instagram: https://www.instagram.com/cocacolaphcareers/

Thrive with us at Coca-Cola Europacific Aboitiz Philippines and be part of a company that is dedicated to delivering refreshing moments with its diverse and inclusive workforce. Because at CCEAP, your individuality is celebrated, your voice is heard, and your contributions are valued.

CCEAP is proud to be an equal opportunity employer. We are committed to fostering an inclusive workplace where all individuals, regardless of race, color, religion, gender, sexual orientation, gender identity, age, disability, are treated with respect and have equal opportunities to grow and succeed. We believe that diverse teams lead to stronger ideas and better outcomes, and we are dedicated to ensuring a fair and equitable environment for all our employees.