Sales & Marketing VA

Job Summary: We're recruiting an experienced, commercially minded Marketing & Lead Generation Specialist to grow a founder-led personal brand. The role is both strategic and hands-on, covering lead generation, sales, email marketing, funnel optimization, paid ads oversight, and brand messaging. We need someone who thinks at both the strategic and operational level, keeping daily growth systems running while contributing to where the brand is headed long term. You'll bring natural sales instincts, excellent English communication, and a gift for writing in an authentic, human brand voice. Key Responsibilities: Drive and improve lead generation across organic social, paid media, and inbound enquiries so every lead is captured

• Qualify and follow up with sales leads, and speak with them directly when needed to advance them through the sales process
• Design and optimize lead management workflows, funnels, and up-sell/down-sell pathways in GoHigh
• Level (GHL)Develop and upgrade email marketing flows, nurture sequences, and subscriber campaigns to build and keep a warm database
• Sharpen messaging and copy across funnels, emails, newsletters, landing pages, and social channels in line with an authentic brand voice
• Lead Meta Ads strategy, letting performance data guide execution and scaling the winners
• Organize and improve landing pages and conversion points with data and tools such as heat maps
• Unify lead generation and messaging across Instagram, Facebook, TikTok, YouTube, and Linked

In

• Assist with blog SEO, newsletter strategy, and broader brand development, including input on offers and courses
• Uncover PR and partnership opportunities and work alongside the founder to set KPIs and plan for long-term growth
• Mandatory Skills: Demonstrated experience in lead generation, sales funnels, and conversion optimization
• Direct experience with GoHigh
• Level (GHL) for lead management, funnels, and automation
• Solid email marketing skills, including nurture flows, segmentation, and campaign management
• Clear understanding of Meta Ads strategy and the ability to steer ad execution using performance data
• Excellent copywriting and messaging skills, with the ability to write in an authentic, human brand voice instead of generic AI-generated text
• Strong sales mindset and the ability to qualify and talk with leads directly
• Excellent written and spoken English with clear, professional communication
• Confident using AI and analytics tools to support optimization while keeping the brand's human feel
• Self-motivated, accurate, and capable of working unsupervised
• Strong communication, organization, and follow-through
• Preferred Skills: Hands-on experience with SEO and blog content optimization
• Experience in PR outreach, podcast pitching, or brand partnerships
• Ability to add strategic value to brand positioning, offers, and course development
• Knowledge of conversion tools such as heat maps and A/B testing
• Experience helping a growing business scale and set KPIsReal interest in wellbeing, personal development, or purpose-driven work
• Ability to run multiple projects and campaigns concurrently

Why Join Us: This is an uncommon opportunity to work one-on-one with a founder to shape and expand a personal brand as it steps into its next stage. You'll own meaningful parts of sales, marketing, and brand strategy, have the freedom to turn your ideas into reality, and make a lasting difference for a mission-driven business. If you enjoy pairing strategic thinking with hands-on work, this role gives you real space to grow with the brand.