Marketing Virtual Assistant

Job Summary: We're making room on our team for a hands-on Growth Marketing Lead to establish our next client acquisition channels from the ground up. Most of our clients already arrive through our organic and AI search channel, and now we want someone to design, launch, and test new channels (paid, email, LinkedIn, outbound, and referrals) on a modest budget, then turn what works into repeatable growth engines. A great candidate is resourceful, asks the right questions before landing on answers, relies on data to make decisions, and is secure enough to challenge leadership when the numbers suggest a different path. Key Responsibilities: Create, launch, and test new acquisition channels, including paid ads, email, LinkedIn, outbound, and referrals

• Carry out small-budget experiments, assess results promptly, and choose what to scale, rework, or end
• Watch the whole funnel from lead to signed client, emphasizing lead quality and cost per client rather than cost per lead alone
• Build lead qualification elements such as landing pages, form questions, and targeting to draw high-intent prospects
• Source and research target businesses and decision makers via LinkedIn, Sales Navigator, review sites, and other channels
• Develop and run personalized outreach campaigns aimed at prospective clients
• Leverage existing assets, including our client base, reviews, referral program, and partner relationships
• Team up with sales to improve lead handoff and follow-up
• Present results with clear recommendations, including what isn't worth chasing
• Step into ownership of growth strategy over time as channels are proven
• Mandatory Skills: Track record of building at least one marketing or lead generation channel from zero, with measurable results
• Practical experience running paid campaigns (e.g., Meta/Facebook, Google, or LinkedIn Ads)
• Clear understanding of funnel metrics and the ability to work out why leads aren't converting
• Resourceful prospect research skills, including tracking down specific people and companies online
• Strong analytical and problem-solving skills, with a habit of questioning before proposing solutions
• Excellent written and spoken English
• Comfortable using AI tools to work faster while relying on your own judgment
• Confidence to voice opinions, prioritize, and push back with clear reasoning
• Organized, precise, and independent in your work
• Strong communication skills
• Preferred Skills: Experience marketing B2B services to small and medium businesses in the US, UK, Canada, or Australia
• Background in outsourcing, staffing, or professional services marketing
• Familiarity with LinkedIn Sales Navigator and cold outreach
• Experience using email marketing and automation platforms
• Experience creating or scaling referral or partnership programs
• Knowledge of landing page builders and conversion optimization
• Record of producing results with small test budgets

Why Join Us: This is a rare opportunity to build a growth function firsthand, with direct access to leadership and meaningful influence over decisions. We care about clear thinking, honest opinions, and experiments that teach us something. When a channel proves itself, your role grows with it.