MALL MARKETING SUPERVISOR

Job description: The Mall Marketing Supervisor is responsible for planning, executing, and managing marketing initiatives that strengthen the mall's brand presence, increase foot traffic, drive customer engagement, and support the sales performance of both new and existing tenants. The role requires a highly creative, digitally savvy, and hands-on marketing professional with strong knowledge of social media management, content creation, event management, tenant promotions, and mall marketing operations. The successful candidate will develop and execute campaigns that promote the mall as a destination while creating opportunities for tenants to attract and retain customers.

KEY RESPONSIBILITIES

Develop and execute mall-wide marketing campaigns, promotions, and activities to increase foot traffic and customer engagement. Manage the mall's Facebook, Instagram, TikTok, and other social media platforms. Create engaging photo, video, reels, graphics, captions, and other digital content for mall promotions. Plan, coordinate, and execute mall events, seasonal campaigns, activations, and community activities. Promote and feature new and existing tenants through social media, events, tenant spotlights, and joint promotions. Develop creative campaigns and activities to support tenant visibility and customer traffic. Coordinate with tenants, suppliers, influencers, content creators, sponsors, and external partners. Monitor social media and marketing campaign performance and prepare basic reports and recommendations. Stay updated on social media trends, content strategies, and retail/mall marketing trends. Coordinate with Mall Operations and Leasing to ensure marketing activities align with mall objectives.

QUALIFICATIONS

Bachelor's degree in Marketing, Communications, Advertising, Business, or related field. Preferably with 2–4 years of experience in mall marketing, retail marketing, digital marketing, events, or a related field. Experience in mall or retail marketing and tenant promotions is an advantage. Strong knowledge of Facebook, Instagram, TikTok, and social media marketing. Skilled in content creation, basic graphic design, photography/video, and Canva. Strong event planning, project management, communication, and coordination skills. Creative, proactive, organized, and highly resourceful. Able to manage multiple projects and work with tenants and external partners. Willing to work on weekends/holidays when required for mall events.