Head of Omnichannel (Ecommerce & Digital Marketing)

The Head of Omnichannel owns ecommerce, social commerce, and digital marketing across Mayora's Philippine portfolio, led by its core categories: coffee, cereals beverages, and snacks.

Responsibilities

• Own end-to-end ecommerce strategy across marketplaces (Shopee, Lazada) and social commerce (TikTok Shop) for all category brands
• Build TikTok-native content and commerce infrastructure to close the current competitive gap versus category leaders
• Own performance marketing budget and ROI across paid social, search, and programmatic channels
• Direct digital content production for always-on and campaign content, in partnership with category brand teams and agencies
• Own the portfolio's digital brand experience — ecommerce storefronts, digital CRM/loyalty touchpoints as applicable
• Partner with category brand teams to build channel-specific activation calendars aligned to brand plans
• Track and report digital and ecommerce KPIs (GMV, CAC, ROAS, conversion) to senior leadership
• Manage relationships with platform partners (TikTok, Shopee, Lazada, Meta, Google) and performance/creative agencies
• Build and lead the digital/ecommerce team as the function scales, starting as an individual contributor role
• Other Omnichannel related assignments

Qualifications

• 8-12+ years of FMCG or consumer digital marketing experience, ideally including TikTok/social commerce and marketplace management
• Demonstrated, metric-backed results in performance marketing and ecommerce growth
• Experience managing multi-platform digital budgets and agency relationships
• Comfortable operating in a fast-changing digital landscape with limited internal playbooks
• Strong cross-functional collaboration skills — this role services multiple category brand teams, not a single P&L