Digital Marketing Manager

We are looking for an experienced and results-driven Digital Marketing Manager to lead digital marketing initiatives, strengthen online presence, and drive measurable business growth. The ideal candidate has strong experience in digital marketing strategy, performance marketing, lead generation, social media, paid advertising, and analytics, with the ability to lead a team and translate business objectives into effective digital campaigns. Key responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with company goals
• Lead and oversee digital campaigns across Meta Ads, Google Ads, social media, search, and other digital channels
• Develop and optimize lead generation and customer acquisition strategies
• Manage campaign budgets and continuously improve CPL, CPA, ROAS, conversion rates, and other key performance metrics
• Oversee the company's social media strategy, content direction, and digital presence
• Monitor campaign performance using analytics and reporting tools and provide actionable recommendations
• Develop strategies for SEO/SEM, website traffic, conversion optimization, and online visibility
• Lead, mentor, and provide direction to members of the Marketing Team
• Collaborate with Recruitment, Sales, Operations, and Management on campaigns and business initiatives
• Identify new digital marketing opportunities, platforms, technologies, and industry trends

About you

• Bachelor's Degree in Marketing, Advertising, Communications, Business, or a related field
• At least 4–5 years of relevant digital marketing experience, preferably with supervisory or managerial experience
• Demonstrated experience in digital marketing strategy and team leadership
• Strong knowledge of Meta Ads and Google Ads
• Experience in lead generation, paid media, campaign optimization, and performance marketing
• Working knowledge of SEO/SEM, social media marketing, content strategy, and website analytics

Strong understanding of digital marketing KPIs such as CPL, CPA, CTR, conversion rate, and ROASExperience managing advertising budgets and evaluating campaign ROIStrong analytical, communication, presentation, and leadership skills

Able to work independently while managing multiple campaigns and priorities

Benefits

Competitive Salary

Incentives / Commissions

HMOPay Raise Opportunities

Career Growth and Promotion Opportunities

Collaborative and Growth-Oriented Work Environment