Senior Digital Marketing Strategist

We are looking for a Senior Digital Marketing Strategist with 5+ years of experience developing and executing digital marketing strategies. This role is ideal for a strategic, hands-on marketer who can develop marketing plans, provide recommendations, execute campaigns, and analyse results across SEO, content, LinkedIn outreach, email marketing, webinars, and video content

KEY RESPONSIBILITIES Develop and execute digital marketing strategies aligned with business goals and target audiences. Identify opportunities to increase online visibility, audience engagement, and lead generation. Develop and implement SEO strategies to improve organic search visibility. Create and manage content strategies, calendars, and marketing campaigns. Own the bi-weekly newsletter, including developing copy or enhancing existing drafts. Develop and execute LinkedIn outreach strategies and messaging. Plan, organise, and execute webinars and online events, including promotion and follow-up. Develop concepts and create or coordinate video and multimedia content. Provide strategic guidance on messaging, content, campaigns, and digital marketing initiatives. Monitor marketing performance, analyse data, and continuously optimise campaigns and strategies. Stay updated on digital marketing trends, tools, and emerging opportunities, including AI-powered marketing solutions.

Requirements

Minimum 5 years of experience in digital marketing, marketing strategy, or a related role. Strong experience in both marketing strategy and hands-on execution. Demonstrated experience in several of the following:SEO and organic search

Content strategy and creation

Linked

• In outreachEmail/newsletter marketing
• Webinars and online events
• Video content creation

Digital campaigns

Strong copywriting and communication skills. Strategic thinker with the ability to turn recommendations into actionable campaigns. Strong analytical and problem-solving skills. Ability to work independently, manage multiple initiatives, and take ownership of projects. Experience with tools such as Adobe Suite, GA4, Google Search Console, SEMrush/Ahrefs,LinkedIn, Canva, CapCut, email marketing platforms, CRM systems, and AI marketing tools is an advantage.