Digital Marketing Specialist

As a Digital Marketing Specialist, you will play a pivotal role in expanding reach, executing high-impact paid campaigns, managing engaging social channels, and fostering corporate partnerships that bring unique catalog to new audiences for a fast-growing e-commerce retail platform specializing in high-quality Asian groceries and fresh specialty food.

Key responsibilities

• Plan, launch, and optimize targeted Meta Ads campaigns to reach diverse consumer segments and maximize ROI
• Drive qualified traffic to the online store, optimizing product listings and user journeys to boost conversion rates
• Oversee social media channels by building content calendars, producing visual assets, publishing posts, and engaging with community
• Design and execute high-converting email marketing campaigns utilizing advanced customer segmentation strategies
• Lead corporate business development outreach to establish employee benefit grocery programs with business clients
• Create eye-catching promotional graphics and video content that showcase fresh food and specialty grocery offerings

About you

• Minimum 3+ years of digital marketing experience with a strong background in e-commerce
• Proven track record of building and managing paid advertising campaigns using Meta Ads
• Hands-on expertise with major e-commerce platforms (such as Shopify or Squarespace) and email marketing platforms
• Proficiency with design and video tools, including Canva and standard video editing applications
• Strong analytical skills with the ability to measure campaign performance and track marketing ROI
• Self-directed work ethic with the capability to manage projects independently from concept to execution