Content Writer

Content Writer

Xelure Technologies

Work from Home

Remote

Full-time

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Full-time

Full job description

About the Role

We are seeking a talented and versatile Content Writer to create compelling content that supports business growth, brand awareness, and thought leadership initiatives.

This role heavily supports business development and sales enablement efforts by creating persuasive content, sales materials, conference collateral, sector messaging, and business development resources.

This role sits at the intersection of content strategy and business development, producing high-impact content that helps attract, engage, and convert prospective clients. The ideal candidate is an exceptional writer, editor, and storyteller who can transform complex ideas into clear, persuasive, and audience-focused content.

You will collaborate with marketing, business development, and design teams to develop sales enablement materials, thought leadership content, website updates, and digital marketing assets.

Key Responsibilities

Content Strategy & Development

• Develop and maintain a library of sales and marketing content, including brochures, viewbooks, service pages, pitch materials, presentations, prospect packages, and sector-specific collateral.
• Develop marketing copy, ad copy, campaign messaging, and promotional materials supporting regional and corporate marketing initiatives.
• Review, update, and modernize existing sales and marketing materials to ensure messaging remains relevant, compelling, and audience-focused.
• Translate complex business concepts and data insights into compelling content tailored to specific audiences.
• Create and update content that supports lead generation, business development, and marketing initiatives.
• Write, edit, and proofread content across multiple formats while maintaining brand consistency and quality standards.

Thought Leadership & Brand Content

• Develop articles, case studies, white papers, reports, and thought leadership content that positions the organization as an industry leader.
• Contribute to strategic publications, research reports, and market-facing communications.
• Ensure all written materials align with brand voice, editorial standards, and messaging guidelines.

Website & Digital Content Management

• Manage and publish content through WordPress, including articles, landing pages, resource pages, and website updates.
• Maintain content accuracy, formatting, metadata, and SEO best practices across digital properties.
• Optimize content for user experience, search visibility, and engagement.

Marketing Technology & HubSpot Management

• Create and manage content within HubSpot Marketing Hub, including emails, landing pages, forms, and marketing assets.
• Support the maintenance and optimization of workflows, automations, and content-related campaigns within HubSpot.
• Monitor content performance and provide recommendations for improvement.

Project Management & Collaboration

• Manage multiple content projects simultaneously while meeting deadlines and stakeholder expectations.
• Collaborate with designers, marketers, and subject matter experts to develop polished, on-brand deliverables.
• Incorporate feedback effectively and continuously improve content quality.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• 5+ years of professional writing, content marketing, content strategy, or communications experience.
• Exceptional writing, editing, proofreading, storytelling, and copywriting abilities.
• Experience developing persuasive copy for sales, marketing, digital campaigns, and business development initiatives.
• Hands-on experience with WordPress content management and website publishing.
• Experience using HubSpot Marketing Hub, including landing pages, email marketing, forms, and content publishing.
• Knowledge of SEO best practices and content optimization techniques.
• Strong project management and organizational skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Experience working cross-functionally with marketing, sales, and creative teams.
• Preferably with familiarity with AI-assisted writing tools while maintaining strong human-centered editorial judgment and brand voice consistency.
• Preferably with experience interviewing subject matter experts and translating technical concepts into audience-focused business content.
• Work Location: Remote
• Company and salary information

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