Head of Digital Marketing & Media Performance

Purpose of the role

This is a marketing leadership role. It leads on strategy, on ideas, on execution and on delivery, and it is accountable for all four. The Head of Digital Marketing & Media Performance leads the organization’s digital marketing function: its media strategy, its agency partnership, its content programme and its measurement. The role carries accountability for building digital presence over the long term and for the volume and quality of leads generated through digital channels. The holder sets the media direction and defends it to management, originates the ideas the brand is built on, leads planning and vets the buying, and maintains the independent measurement that allows the organization to judge the return on its marketing investment. Strategy and delivery sit in the same hands. Key accountabilities

Strategy and growth

Identifies gaps and opportunities in the organizations’ digital presence and competitive position, and translates them into media strategy for the immediate period and the longer term. Originates new initiatives, channels and solutions, and builds the case for them. Proposes the channel mix, content programme and budget structure required to deliver growth, supported by evidence. Media planning and investment

Leads media planning and reviews the buying of the agency, including placement rationale, audience definition, flighting and cost efficiency. Acts as the first approval gate for agency plans, cost estimates and media

schedule

s before they are presented to management. Monitors budget across commitment, utilization and variance, and reports the position monthly. Agency leadership

Serves as the single point of contact and principal relationship lead for the media agency. Sustains agency performance by meeting the client-side obligations on which it depends: briefs issued to schedule, analysis supplied in usable form, creative assets delivered within production lead times, tracking parameters provided at launch, and decisions made when they are required. Sets and maintains the operating rhythm of the partnership: planning cycles, approval gates, reporting cadence and escalation routes. Content and campaign development

Develops the content strategy and the themed content calendar, issued in advance of each period. Authors campaign and creative briefs that establish the proposition, the consumer insight and the creative direction, and evaluates the work produced against them. Governs lead times end to end, scheduling production backwards from campaign break dates to protect both delivery and creative freshness. Measurement and analysis

Maintains the organizations’ own instrumentation: tracking parameters across all live assets, dashboards for web and social platforms, and a single authoritative view of cost per lead and cost per acquisition. Conducts independent analysis of campaign performance and evaluates agency recommendations against it. Owns the marketing scorecard, working with the data analyst, and conducts root cause analysis where performance diverges from plan. Identifies and manages risks to delivery and to performance, with mitigations proposed in advance. Platform governance

Resolves platform matters — account access and ownership, service interruption, analytics integrity — and secures permanent resolution. Maintains the organization’s control over its digital assets and accounts, including through personnel changes. Representation

Represents Marketing and SEO Team at internal management reviews and at external partner and supplier reviews. Decision rights

Approves or rejects agency media plans, cost estimates and creative recommendations prior to management review. Determines the content programme, publication schedule and campaign calendar. Directs the allocation of media budget within the approved envelope. Commissions work from internal creative resource and external suppliers. Experience and capability

Seven or more years in digital marketing, media or brand management, including experience gained agency-side or in close partnership with agencies. Demonstrated ownership of paid media across search and social at meaningful budget scale. Command of analytics and attribution: GA4, Meta and Google Ads reporting, UTM architecture, and the construction of reporting a non-specialist can act upon.A record of authoring briefs that produced effective work, and of evaluating creative against a stated proposition. Experience holding supplier relationships to account while sustaining them. Rigor in planning and follow-through, with a record of delivering to committed

schedule

• Sound commercial judgement and the standing to present and defend a position to senior management. Experience in tech, fintech, telco, financing a welcome bonus. Reporting and resources

Reports to the Chief Marketing Officer. Works with marketing operations support and a data analyst. Manages the appointed media agency and associated suppliers. Terms

Full-time role, daily on-site work arrangement, NCR-based

Applications

Applications should comprise a curriculum vitae and a statement of no more than one page describing a campaign or media plan the candidate revised on the basis of performance data, setting out the analysis that prompted the revision and the outcome achieved.