Marketing Specialist

The Marketing Specialist supports the planning, coordination and execution of marketing and Brand & Communications activities across Pacific Bay, Pacific Bay Eats, Food Service, Retail, E-commerce/DTC, MIDA corporate and internal communications. Working closely with the Marketing Manager, the role helps turn marketing plans into action by coordinating campaigns, content, digital advertising, agencies, suppliers and internal teams; keeping projects and deliverables organized; monitoring results; and helping identify what is working and what needs to change. This is a hands-on role suited to someone who is organized, curious, proactive and eager to learn. Key responsibilities

Help translate Marketing Manager briefs and plans into clear tasks, timelines and deliverables; maintain Marketing calendars, project trackers and campaign dashboards. Coordinate requirements across the Graphic Artist, Culinary, E-commerce, Sales, Trade Marketing and other internal teams; follow up on deliverables and deadlines. Help develop and maintain monthly content calendars; coordinate content requirements with the Graphic Artist and external production partners. Write and adapt social media captions with the help of AI tools when appropriate; schedule and publish approved social content across relevant platforms. Produce simple lo-fi photos and videos when appropriate; keep up with social media trends, competitors and emerging content formats. Help turn approved campaign directions into clear production requirements and briefs; coordinate timelines and deliverables with the Graphic Artist and third-party partners. Support the Marketing Manager in coordinating and monitoring digital advertising across Meta, Google, Shopee and Lazada; cascade monthly digital advertising strategy and priorities to the Digital Ads Manager. Monitor advertising performance alongside DTC sales performance and targets; gather and organize performance data; prepare regular reports showing key results, observations and trends. Coordinate with printers, packaging/sticker suppliers, photographers and other Marketing suppliers; request quotations and follow up on timelines and deliverables. Gather data needed for Marketing reports and campaign reviews; maintain recurring Marketing dashboards and trackers; conduct basic competitor, customer and market research. About you

Organized and able to keep track of multiple projects, details and deadlines. Proactive and doesn't wait for the Marketing Manager to remind them that something is due. Curious and wants to understand why something worked, why it didn't and what competitors are doing. Trainable and learns quickly from feedback. Resourceful and tries to find information and possible solutions before escalating a problem. Responsible and follows through on commitments and communicates early when something is going wrong. Comfortable with data and isn't intimidated by spreadsheets, reports or performance metrics. Good communicator who can coordinate professionally with managers, colleagues, agencies and suppliers. Actively interested in Marketing and pays attention to brands, advertising, social media and changing consumer behavior.