Marketing Manager

Our Marketing Manager is mainly responsible for the planning and implementation of integrated marketing communications support for Watsons Health & Beauty Own Brands. This role focuses on

Building awareness and brand love for Watsons Own brand across different health and beauty categories. Driving traffic O+O to help in the achievement of commercial objectives for the brands (Total Company Sales, GOBE Sales)

Leading the development and implementation of integrated marketing programs to support GOBE in relevant customer touchpoints: Advertising (In-store, Digital, Mobile, Traditional)

Member Communications

Public Relations (PR) Activations

Local Marketing

Partnerships

Efficient management of Advertising & Promotion (A&P) resources in the implementation of marketing programs

Driving a strong social media presence and engagement for Watsons Own Brand and Exclusives through content management, media buying and online activations. Monitoring own brand health and opportunities by regularly conducting consumer studies for Gobe, translating insights into actionable programs for the brand.