Integrated Marketing Manager

Integrated Marketing Associate Specialist

• Campaign Management: Plan, execute, and optimize online marketing campaigns across channels such as email, social media, display advertising, paid search and partner marketing.
• Performance Reporting: Analyze and report on the performance of all digital marketing campaigns, assessing against goals (ROI and KPIs).
• Conversion Rate Optimization: Develop and implement strategies to improve conversion rates across various marketing channels.
• Account Based Marketing (ABM) Strategy: Develop and implement ABM strategies to target high-value accounts, ensuring alignment with sales objectives and driving pipeline growth.
• Marketo B2B Email Journeys: Design, execute, and optimize B2B email marketing campaigns using Marketo.
• Data Analysis: Utilize data to drive insights and make informed decisions to enhance marketing performance.
• Budget Management: Manage and oversee the marketing budget to ensure efficient campaign spending.
• Collaboration: Work closely with cross-functional teams including sales, customer success, and product to align marketing strategies with business objectives.
• Support Sales Objectives: Develop and execute marketing strategies that support sales objectives and drive pipeline in strategic customer and prospect accounts.

Qualifications

• 3+ years’ experience in performance marketing, digital marketing, or a similar role.
• Experience with Marketo or similar marketing automation platforms.
• Experience creating and executing paid media campaigns
• Demonstrated experience in developing and implementing successful ABM strategies that drive engagement and conversion in high-value accounts.
• Experience with PPC, SEO, Programmatic, and Retargeting.
• Familiarity with CRM systems and customer journey mapping.
• Amenable to work 8PM to 5AM Manila time

Preferred Qualifications

• Excellent communication and collaboration skills.
• Ability to manage multiple projects and meet deadlines.
• Knowledge of the latest trends and best practices in digital marketing.
• Strong analytical skills and proficiency in data analysis tools.
• Strong project management skills.