Marketing Specialist

Develop and execute digital marketing campaigns aligned with the company's business goals. Manage social media platforms, including content planning, copywriting, scheduling, publishing, and engagement. Create compelling marketing content for social media, websites, blogs, email campaigns, and promotional materials.

Key responsibilities

• Develop and execute digital marketing campaigns aligned with the company's business goals
• Manage social media platforms, including content planning, copywriting, scheduling, publishing, and engagement
• Create compelling marketing content for social media, websites, blogs, email campaigns, and promotional materials
• Conduct market, audience, and competitor research to identify new marketing opportunities
• Generate and nurture leads through digital channels, email marketing, LinkedIn, and other appropriate platforms
• Plan, create, and manage email marketing campaigns, including audience segmentation and performance tracking
• Assist with paid advertising campaigns across platforms such as Meta and Google
• Monitor and analyze marketing performance, including campaign results, website traffic, engagement, and lead generation
• Prepare regular marketing reports and provide data-driven recommendations for improvement
• Support SEO activities, including keyword research, content optimization, and website updates

About you

Bachelor's degree in Marketing, Communications, Business, or a related field is preferred2–4 years of experience in digital marketing, content marketing, social media, lead generation, or a similar role2–4 years of experience managing Google Ads campaigns

• Strong written and verbal English communication skills
• Strong copywriting and content creation abilities
• Experience managing social media platforms and digital campaigns
• Basic understanding of SEO, email marketing, paid advertising, and digital analytics
• Experience using CRM and marketing platforms
• Strong organizational and project management skills
• Excellent attention to detail