Retail Marketing Manager

The Retail Marketing Manager creates multi-channel marketing programs to achieve revenue growth and unit-level objectives. You will lead channel strategies, manage the brand loyalty program, and oversee Local Store Marketing (LSM) initiatives designed to drive guest frequency, acquire new customers, and build guest check averages while leading a high-performing marketing team. Key Responsibilities

Channel Management: Create, measure, and report on growth plans across all channels. Work cross-functionally with Operations, Support, and Category teams to turn data into actionable plans and improve channel partner satisfaction. Brand Loyalty Program Management: Strategize, execute, and optimize the brand’s loyalty program to boost customer retention and lifetime value. Design targeted retention campaigns using customer data to drive repeat visits and track key metrics. Local Store Marketing (LSM): Develop store-specific marketing programs that grow sales by increasing visit frequency and average guest checks. Manage the LSM Tool Kit, handle local store fulfillment requests, and oversee activation budgets and local sponsorships. Talent & Capability Building: Direct, coach, and support team members in project execution and insight development. Communicate clear priorities, financial results, and KPIs to cultivate a high-performance culture with continuous skills training. Education

Graduate of any four-year course preferably Marketing, Business Management, or related course

Experience

At least a 5-year experience in a Multinational Food Service Industry/Retail handling retail marketing, local promotions/activations/partnerships, corporate sales

A visionary with a deep understanding of traditional and innovative marketing strategies and a proven track record of creating campaigns and initiatives that will drive and increase fundraising revenue. An executive who understands the importance of aligning the organization internally around the brand and marketing objectives. A business leader with success in leveraging social media to grow a brand.