Senior B2B Recruitment Marketing Specialist (US Based Client Experience)

This is a strategic marketing and business development role focused on campaign execution, industry intelligence synthesis, and event strategy. You will work across multiple projects simultaneously, translating expert insights into marketing initiatives and managing campaigns that drive results. The role requires both strategic thinking and hands-on execution, with a transition from receiving direction in months 1-3 to proposing and owning initiatives by month 4 and beyond. Key responsibilities

Build and execute email campaigns that outperform benchmarks, with deep understanding of list segmentation, targeting, and performance tracking

Attend meetings with industry experts and advisors to extract real insights, spot patterns across conversations, and translate expert knowledge into marketing and campaign ideas

Manage events end-to-end, including research, planning, logistics, pre-event outreach, target list research, team briefing, material preparation, and post-event follow-up

• Think strategically about which events matter and which target markets will be present, then maximize ROI through systematic execution
• Own multiple projects simultaneously without dropping context, flagging blockers proactively and maintaining organized systems
• Question briefs and suggest better angles; by month 4, propose initiatives independently rather than waiting for direction
• Write clear, direct copy for subject lines, CLMs, and campaign messaging in a professional B2B voice

Consolidate

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• s, communicate with advisors and recruiters, and explain complex ideas simply in writing and conversation
• Track campaign performance, iterate based on results, and adjust approach to optimize outcomes

About you

Has built email campaigns that outperform benchmarks and understands why they work

Can assess a market or audience and identify the angle and message that lands with specific buyer personas (e.g., mining ops managers vs. semiconductor engineers)

• Writes subject lines and copy that convert, avoiding generic or fluffy messaging
• Understands list segmentation and targeting deeply, prioritising relevance over list size
• Takes data seriously and adjusts approach based on performance tracking and results
• Can extract real insight from meetings, asks follow-up questions to fill gaps, and spots patterns across multiple conversations
• Curious about industries; reads industry news and wants to understand how things actually work
• Has managed events with experience in research, planning, logistics, and post-event follow-up
• Can own multiple projects simultaneously and is self-directed, comfortable with ambiguity, and learns fast
• Writes clear, direct copy and communicates in a professional but human B2B voice without corporate jargon
• Nice-to-have: Bullhorn ATS exposure, Source
• Whale or similar outreach tool experience, B2B recruitment or staffing background, CRM experience (HubSpot, Salesforce), or basic content knowledge

About us

We grow together. We value your effort. We aim to empower you.