Senior Content Specialist

Senior Content Specialist

Location: Bonifacio Global City (BGC), Taguig City (Premium Onsite Office)

Department: Marketing

• Report To: Head of Digital
• Employment Type: Full-Time, Permanent

About Support Care

At Support Care, we are dedicated to providing personalized Aged & Disability Care to help our clients live independently and confidently. Operating from our premium corporate office in Bonifacio Global City (BGC), we are on a mission to empower individuals to live with dignity, independence, and choice.

Role Overview

This isn't a traditional writing role. We are looking for a highly skilled, adaptable Senior Content Specialist who understands that modern copy must simultaneously engage human readers, satisfy search engine algorithms, and stand out in AI-generated answers (Generative Engine Optimization / GEO). You will write copy with absolute purpose, balancing brand alignment, high engagement, and conversion optimization. You know how to lean into the future of content creation by using advanced AI workflows to scale your output, without ever losing the human touch, emotion, and nuance that makes copy connect. Crucially, you will be the creative bridge in our team, working hand-in-hand with our SEO specialists, developers, and editorial team. Key Responsibilities1. Brand Copywriting & Audience Engagement

Hybrid Content Creation: Own the creation of high-standard, on-brand hybrid AI/Human copy. Conversion-Driven Writing: Write compelling, persuasive website copy, landing pages, blogs, and local content that meets the brief, drives user engagement, and shifts readers down the sales funnel. Brand Guardianship: Maintain strict adherence to our brand guidelines, ensuring our tone of voice is consistent, distinct, and impactful across all digital touchpoints. The Four-Box Framework: Master the art of writing copy that ticks four critical boxes simultaneously: SEO ranking, GEO visibility, brand alignment, and conversion.2. Advanced AI Orchestration & Prompt Design

Workflow Integration: Integrate AI tools (such as Chat

GPT, Gemini, etc.) deeply into your daily workflow to scale content production without sacrificing quality. Prompt Engineering: Utilize advanced prompt design techniques to extract highly contextual, on-brand, and structurally sound drafts from AI engines. The Human Edge: Act as the ultimate editor, taking raw AI outputs and infusing them with deep human empathy, unique storytelling, original insights, and clear calls-to-action (CTAs) that AI cannot replicate.3. SEO & GEO Integration

SEO Collaboration: Liaise directly with our Senior SEO Specialist to translate keyword maps, user intent data, and semantic clusters into natural, flowing, and authoritative copy.GEO Optimization: Understand the fundamentals of Generative Engine Optimization (GEO), formatting content so it is elegantly displayed, easily understood, and cited by AI engines like Gemini.4. Cross-Functional CollaborationUX/UI Alignment: Partner with Developers to ensure on-page copy aligns with UX/UI design, page layouts, and technical constraints. Strategic Syncing: Work closely with the Editorial Team to ensure all content aligns with brand guidelines, tone of voice, DOs & DON'Ts, the broader content calendar, and the overarching marketing strategy. What We Are Looking For (Requirements)

Experience: 5+ years of professional copywriting experience, ideally within a digital agency or a fast-paced, in-house marketing team.AI Tool & Prompt Mastery: Highly proficient in leveraging generative AI for content creation. You understand prompt frameworks and how to engineer prompts to get desired, non-generic copy outputs.SEO & GEO Literacy: A solid understanding of how SEO content mapping works. You know how to weave in target keywords and answer user intent naturally without keyword-stuffing. The Human Edge: An exceptional editorial eye. You know exactly when a draft sounds "too robotic" and possess the creative skill to inject personality, hook readers, and optimize for conversions. Collaborative Communicator: Exceptional interpersonal skills. You are comfortable liaising across different departments (SEO, Devs, and Editorial) to achieve a unified goal. Flawless Execution: Meticulous attention to detail with impeccable spelling, grammar, and proofreading skills (Australian English). Why You’ll Love Working With UsWe believe in taking care of the people who take care of others. At Support Care, "care" is in our DNA. We maintain a high-vibrancy, agile environment where transparency, collaboration, and professional growth are prioritized. Financial Rewards: Enjoy a Sign-on Bonus paid at your 6th and 12th months of service, plus your guaranteed 13th-month pay. Health & Well-being: Comprehensive HMO Insurance from day one. We also love celebrating your milestones—including a celebratory cake on your birthday! The BGC Office Experience: Work in a modern, professional space in the heart of the country's premier business district, featuring a fully stocked pantry, premium coffee machines, and daily Afternoon Tea to recharge. Operational Excellence: Work under international professional standards in a structured yet flexible environment that values open-door management and transparent communication. Work-Life Balance: Stay refreshed with a full 1-hour lunch break and a company culture that strictly respects your personal time.

How to Apply

Ready to elevate your career in BGC as our Senior Content Specialist? Please click Apply Now and submit: Your updated resume.A brief breakdown or case study of an SEO experiment you ran, what you measured, and how you worked with content creators to achieve the outcome.