Portfolio Marketing Director

The Portfolio Marketing Director leads portfolio-level marketing strategy for Optum Rx, shaping how the business defines, organizes, and activates its value story across products, services, audiences, and growth initiatives. This role translates business strategy, product evolution, market opportunities, and audience insights into differentiated value propositions, messaging frameworks, and portfolio narratives that position Optum Rx as a connected pharmacy care business. Reporting to the SVP of Product, Portfolio & Content Marketing, the leader partners closely with Product Marketing, Growth & Retention, Communications, Enterprise Marketing, Sales Enablement, Analytics, Content, Creative, Product, and business leaders to ensure portfolio marketing supports enterprise growth and business objectives.

Key responsibilities

• Lead Optum Rx portfolio marketing strategy, aligning business priorities, product evolution, audience needs, and growth objectives
• Develop and maintain enterprise value propositions, portfolio narratives, and messaging frameworks
• Create portfolio positioning strategies that strengthen differentiation and support growth
• Translate business strategy into compelling, audience-centered marketing recommendations
• Own portfolio messaging architecture, value proposition frameworks, naming guidance, and narrative standards
• Develop cohesive portfolio stories that connect products, services, and solutions into a unified value narrative
• Lead messaging for new products, business initiatives, transformation efforts, and emerging growth opportunities
• Ensure narrative consistency across marketing, communications, content, sales enablement, and executive messaging

Partner with Product Marketing, Communications, Enterprise Marketing, Growth & Retention, Sales Enablement, Analytics, Content, Creative, Legal, Compliance, and business stakeholders

Lead complex cross-functional initiatives and drive alignment across multiple teams and priorities

About you

Bachelor's degree10+ years of experience in portfolio marketing, product marketing, brand strategy, enterprise marketing, strategic communications, marketing leadership, or related fields

Experience developing portfolio value propositions, messaging frameworks, strategic narratives, product or service positioning, and business initiative messaging

Experience leading cross-functional initiatives involving product, communications, content, creative, analytics, sales enablement, legal, compliance, and executive stakeholders

Demonstrated ability to translate business priorities, audience insights, market intelligence, product roadmaps, and competitive dynamics into actionable marketing strategies

Strong expertise in portfolio positioning, audience segmentation, strategic storytelling, value messaging, content strategy, digital marketing strategy, and marketing activation planning

• Experience using performance data, audience research, and market insights to drive strategic decision-making
• Ability to operate effectively within complex, highly matrixed organizations
• Exceptional executive communication, stakeholder management, and influencing skills
• Proven success leading through influence and driving alignment across senior leaders
• Experience leading and developing high-performing teams
• Work Set-up: Hybrid Set-up8PM-5AM Shift Schedule