MARKETING SPECIALIST

This is a marketing role focused on developing and executing marketing strategies, managing digital presence, and driving campaign performance across multiple channels.

Key responsibilities

• Develop and execute marketing strategies and promotional campaigns
• Manage the company's social media platforms and digital presence
• Create engaging content for social media, websites, email campaigns, and other marketing channels
• Plan, execute, and monitor digital marketing campaigns
• Manage online advertising campaigns and monitor performance
• Apply SEO strategies to improve online visibility and website traffic
• Conduct market and competitor research to identify trends and opportunities
• Monitor marketing performance, engagement, leads, and campaign results
• Prepare marketing reports and recommend improvements based on performance data
• Ensure consistency of branding across all marketing channels and materials

About you

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field
• At least 2–4 years of experience in marketing or digital marketing
• Strong knowledge of digital marketing strategies, social media management, content creation, SEO, online advertising, and digital campaign execution
• Proficient in social media platforms, Canva, Microsoft Office, and digital marketing tools
• Strong written and verbal communication skills
• Creative, organized, proactive, and detail-oriented
• Strong analytical and project management skills
• Ability to manage multiple projects and meet deadlines
• Experience with Google Ads, Meta Ads, Google Analytics, email marketing, or similar platforms is an advantage