Social Media and Marketing Virtual Assistant

Job Summary: We're excited to bring aboard a creative and dependable Social Media and Marketing Virtual Assistant to help build our brand's social media presence from scratch. You'll transform our content ideas into eye-catching short-form videos and posts, publish them on a steady schedule, and keep our online community engaged. The right person can take a creative direction and run with it, and brings a thoughtful approach to health and wellness content. Key Responsibilities: Produce short-form videos, reels, and graphic posts based on the content direction and ideas shared

• Edit raw photos and videos into polished, on-brand social media content
• Create thumbnails, cover images, and visual assets that fit our brand style
• Schedule and post content consistently across our social media platforms
• Write clear, engaging captions and relevant hashtags for every post
• Monitor and reply to comments and messages to grow community engagement
• Help sort incoming inquiries and leads from social media and the website
• Track basic content performance and propose improvements to expand reach
• Keep an organized content calendar and library of published assets
• Mandatory Skills: Proven background creating short-form video content (Reels, TikTok, Shorts)
• Proficiency with design and editing tools such as Canva, CapCut, or similar
• Experience running and posting to business social media accounts
• Strong visual eye for layout, color, and brand consistency
• Excellent written English for captions and audience replies
• Ability to follow a creative brief and turn ideas into finished content
• Trustworthy, precise, and comfortable working on your own
• Strong communication skills and openness to feedback
• Preferred Skills: Experience producing content in the health and wellness space
• Experience building a social media presence from the ground up for a new or small brand
• Familiarity with scheduling tools such as Meta Business Suite or similar
• Basic knowledge of social media analytics and engagement strategy
• Experience with lead follow-ups or inquiry management
• Sensitivity and professionalism when handling wellness-related topics

Why Join Us: This is a chance to shape a brand's social media presence from day one and watch your creative work make a real difference. You'll collaborate closely with a founder who has a clear vision and values your input. If you love creating content that resonates with people, we'd be thrilled to hear from you.