E-commerce Channel Specialist

We are seeking a dynamic and results-oriented E-commerce Specialist to manage and grow our online sales channels while supporting integrated marketing initiatives for both online and offline platforms. The role is responsible for driving traffic, improving conversion rates, enhancing customer engagement, and achieving revenue targets through strategic digital marketing and effective e-commerce operations. Key Responsibilities: Develop and implement effective digital marketing and e-commerce strategies to increase online traffic, sales conversions, and revenue growth. Handle day-to-day operations of e-commerce platforms, with strong focus on Tiktok Shop and other online marketplaces. Plan and execute marketing campaigns and promotional calendars across online and offline channels. Manage company-owned e-commerce sites to ensure achievement of sales targets and KPIs. Monitor market trends and competitor activities recommend actionable marketing initiatives. Track, analyze, and prepare performance reports on campaigns, promotions, and social media engagement. Respond to customer inquiries, comments, and complaints in a timely and professional manner. Coordinate with third-party agencies, modern trade partners, and digital influencers for brand visibility and campaign execution. Identify opportunities for brand partnerships and collaborations. Stay updated on emerging trends, tools, and best practices in a e-commerce and digital marketing. Perform other tasks that may be assigned from time to time. Qualifications: Bachelor's Degree in Marketing, Business Administration, Information Technology, or any related course. At least 3+ years experience in e-commerce, digital marketing, or online sales. Hands-on experience managing Tiktok Shop, or social commerce platforms is an adavantage. Knowledgeable in e-commerce tools, campaign analytics, and project coordination. Strong communication, analytical and organizational skills. Proficient in Microsoft Office and relevant digital marketing software. Able to work in a fast-paced and target-driven environment.