Marketing Manager

• Develop and implement effective marketing strategies aligned with the company's business objectives
• Prepare annual and monthly marketing plans, campaigns, and activity calendars
• Identify market opportunities for new marketing initiatives, products, promotions, and business growth
• Develop strategies to strengthen brand awareness and market presence

Ensure consistent implementation of the company's brand guidelines across all marketing materials and activities. Plan and oversee content creation, campaigns, and online promotions

Monitor engagement, reach, leads, and other digital marketing performance indicators

Plan and execute product launches, events, trade activities and other marketing programs. Coordinate with Sales, Operations and other departments to ensure smooth implementation of marketing activities

Develop promotional programs that support sales targets and customer engagement. Monitor the effectiveness and results of marketing campaigns

Gather and analyze market, customer, and competitor information. Monitor customer feedback and identify opportunities to improve marketing strategies. Prepare reports and recommendations based on market and campaign performance. Work closely with the Sales Team to develop marketing programs that support sales objectives. Provide marketing materials and campaign support to sales personnel. Assist in developing strategies for product positioning, promotions, and market expansion. Prepare and monitor the marketing budget. Ensure marketing expenses are properly documented and within approved budgets. Evaluate suppliers and service providers based on quality, cost, and performance. Lead, supervise, and provide direction to the Marketing Team. Assign tasks and monitor completion of marketing activities. Prepare regular marketing performance reports for management. Present marketing plans, results, and recommendations to management. Maintain proper documentation of marketing activities and projects.