SEO and Content Specialist

The SEO & Content Specialist builds the company's inbound authority, credibility, and search visibility. This role transforms expertise into trust, content into demand, and stories into sales enablement assets. This is a project-based engagement for a duration of one (1) year. Regularization may be considered based on the employee’s performance and business requirements. Key responsibilities

• Research and develop SEO-driven content strategies aligned with business priorities
• Create high-quality blog articles, case studies, landing pages, and vertical content
• Build content authority in Fintech, Transportation, and Logistics markets
• Optimize content for search intent, readability, and conversion
• Conduct keyword research and competitive content analysis
• Maintain content calendars aligned with campaign goals
• Collaborate with sales and operations to capture real success stories
• Refresh and optimize existing website content for performance
• Track content performance and recommend improvements
• Ensure content tone reflects professionalism, trust, and brand voice

About you

• Bachelor's degree in Marketing, Communications, Journalism, or related field
• At least 3 years of experience in SEO content writing or content marketing
• Strong understanding of on-page SEO and search intent
• Excellent writing, editing, and storytelling ability
• Experience writing for B2B or service-based industries
• Comfortable working with keyword tools, analytics, and content platforms
• Able to translate complex topics into clear, engaging content
• Preferred: BPO, SaaS, Fintech, Logistics, or professional services background
• Preferred: Experience writing case studies, white papers, or thought leadership content
• Preferred: Basic understanding of conversion-focused writing