Manager, Marketing (Program Management)

Manage the overall brand health of the Loyalty Program ensuring that the Program construct and Program policies support the overall brand strategy while ensuring that the customer experience of members in all lifecycle stages promotes engagement and loyalty to the SM Retail brands.

Key responsibilities

Manage the overall brand health of the loyalty Program ensuring contactibility of members, member information is updated, continuous member engagement through continuous member communication in all lifecycle stages, and that the Program construct and program policies support the overall brand objective of promoting engagement and loyalty across all SM Retail brands

Periodically review the members' program experience and lead or co-lead projects relative to Program satisfaction

Lead projects that may include Product enhancements for tiers and benefits, Program rule updates and reminders to Members, internal teams, and Program Partners, Downgrade, Upgrade and Prestige Promotion, and Renewal projects

• Ensure that all SMAC channel personnel know the program and conduct periodic refreshers regarding program updates
• Assess and evaluate branding projects such as sponsorships and cross-promotions

About you

Bachelor's Degree in Marketing, Business Management, or any relevant field

At least 10 years experience in Sales and Marketing with a minimum of 5 years experience in Loyalty Marketing, Campaign Management, Project Management, Program Management, or Product Management

• Strong communication, presentation, project management, and analytical skills
• Data savvy, strategic thinker and team player with a can-do attitude who can work in a fast-paced, agile work environment
• Project Management, Program Management, or Loyalty Marketing expertise

Organizational Skills

Stakeholder Management

Business Acumen

Attention to Detail