WFH Social Media Content Coordinator (Fashion & Wellness Brand)

Job Overview: Are you a trend-focused creator who knows how to translate a wellness lifestyle into an irresistible visual grid? We are hiring a Social Media Content Coordinator (Fashion & Wellness Brand) to own our client's Instagram grid, direct content strategy, and lead our upcoming expansion into TikTok. In this role, you will work directly with the founder to manage UGC partnerships, craft paid ad visuals, and repurpose professional photo shoot assets using CapCut and Canva. The ideal candidate brings proven social media experience in the fashion, wellness, or lifestyle space, paired with an eye for maintaining a premium aesthetic across all digital touchpoints. Client Overview: This is a growing wellness and lifestyle e-commerce brand with a premium, fashion-forward identity built around healthy living and conscious style. The brand operates across social media and email channels, connecting with an engaged community of wellness-focused consumers. With an established visual aesthetic and exciting plans for expansion, this is a brand on the rise with a strong creative vision. Schedule: Flexible days, AEST, with occasional meetings during Australian business hours (20 work hours per week)

• Responsibilities: Curate and pre-plan the Instagram grid to maintain a premium, fashion-forward brand aesthetic
• Design creative carousels and develop reel concepts that align with the brand's wellness lifestyle positioning
• Write compelling captions that reflect the brand voice and engage the target audience
• Source UGC creators, manage briefings, and review final deliverables to ensure brand alignment
• Develop visually cohesive creatives for ad campaigns across social media channels
• Support email marketing efforts by designing creative layouts for newsletters and campaigns
• Requirements: Proven experience in social media content creation within fashion, wellness, or lifestyle industries
• Strong eye for aesthetics with the ability to maintain a cohesive and premium visual identity
• Proficiency with CapCut and Canva for content editing and design
• Excellent written communication skills for caption writing and brand messaging
• Ability to work independently and proactively suggest creative content ideas
• High level of attention to detail in visual presentation and brand consistency
• Qualifications: Experience creating or managing content for TikTok (expansion to that platform is on the horizon)
• Background or personal interest in wellness, fitness, or lifestyle
• Prior experience repurposing professional photo shoot assets into high-performing social media content
• Independent Contractor Perks: Permanent work from home

Immediate hiring

• Why Join This Team:100% remote role — work from anywhere with flexible hours that fit your lifestyle
• Part-time commitment (20 hrs/week) with genuine creative ownership and direct founder collaboration
• Work on a premium, aesthetics-driven brand in the fast-growing wellness and lifestyle space
• Opportunity to grow with the brand as it expands to new platforms and channels
• Contribute across multiple creative touchpoints — social, paid ads, and email — building a well-rounded portfolio

Note: Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review. One application, multiple possibilities: When you apply, our team reviews your background against all current openings, not just this one! If a different role fits your skills, we'll get in touch! We also encourage you to keep exploring our job board and apply directly to any position that excites you.