Digital Marketing Officer

• Filinvest Hospitality Property: Grafik Pine House Baguio (Camp John Hay, Baguio City)
• Experience: Minimum of 6 months of similar experience
• Create exceptional experiences with Filinvest Hospitality. We are hiring a Digital Marketing Officer with the following expertise:

Brand Launch and Market Positioning

• Support the successful pre-opening and opening of Grafik Pine House Baguio through targeted marketing campaigns and promotional activities.
• Build awareness and establish Grafik Pine House as a distinctive lifestyle destination within Baguio and the Cordilleras.
• Execute marketing initiatives that communicate the hotel's unique brand story, guest experience, and value proposition.

Content Creation and Storytelling

• Lead the creation of engaging content across all digital platforms, including photography, videography, reels, short-form videos, blogs, and social media content.
• Develop compelling stories that showcase the hotel's design, local culture, culinary experiences, guest journeys, community partnerships, and curated experiences.
• Coordinate content production to ensure a consistent flow of brand-aligned materials that support marketing, sales, public relations, and guest engagement efforts.

Social Media and Digital Marketing

• Manage the hotel's social media channels, including Facebook, Instagram, TikTok, LinkedIn, and other emerging platforms.
• Drive audience growth, engagement, and online visibility through creative campaigns, community management, and reputation monitoring.
• Coordinate digital advertising efforts and promotional campaigns in partnership with Corporate Marketing.
• Monitor performance metrics and optimize campaigns to maximize reach, engagement, and conversion.

On-Ground Marketing and Activations

• Conceptualize and execute on-ground marketing initiatives that generate awareness, create guest engagement, and attract both local residents and visitors.
• Organize property activations, community events, pop-up experiences, brand collaborations, media familiarization tours, and launch activities.
• Support marketing efforts aimed at increasing traffic to guestrooms, Hay Diner, meetings and events facilities, and other hotel revenue centers.

Partnerships and Community Engagement

• Partner with the Guest Experience team in fostering relationships with local artists, creatives, educational institutions, tourism stakeholders, influencers, and lifestyle brands.
• Support collaborative initiatives that strengthen Grafik Pine House's connection to the local community and enhance brand visibility.
• Identify opportunities for co-promotions, strategic alliances, and destination marketing partnerships.

Corporate Marketing Coordination

• Act as the primary property-level contact for Filinvest Hospitality Corporation's Corporate Marketing Team.
• Ensure local campaigns and content align with brand standards, corporate objectives, and marketing priorities.
• Facilitate timely execution of corporate initiatives while providing local market insights and recommendations.

Brand Awareness and Market Presence

• Accelerates awareness and market penetration for a newly opened hotel.
• Establishes Grafik Pine House Baguio as a recognizable and differentiated hospitality brand within the Baguio market.
• Strengthens the property's positioning through consistent storytelling and strategic marketing initiatives.