Digital Marketing Specialist II

At Alorica, we exist to make lives better…one interaction at a time by creating insanely great customer experiences. We’re looking for a talented Digital Marketing Senior Specialist to join our growing global marketing organization (GMO) team and help us build a best-in-class digital strategy experience for prospective and current clients.

As a Digital Marketing Senior Specialist, you will support Alorica’s marketing initiatives, campaign and demand generation efforts, and data/platform integrations. You will play a key role in establishing, maintaining, and continually refining nurture, drip, and personalization campaigns across platforms, and be responsible for the execution and health of marketing automation initiatives.

Since you’re a team player, this will also mean working collaboratively with Marketing Managers, IT, Creative, and internal clients to collaborate, identify, design and implement effective, engaging solutions.

Responsibilities

• Support the development and execution of digital marketing campaigns (including nurture strategies, newsletters, and multi-touch drip campaigns), ensuring high-quality implementation, performance, and measurable results
• Collaborate with the Global Marketing Organization to coordinate content, creative assets, and campaign components across digital channels while identifying opportunities to optimize and repurpose content
• Manage and execute ABM programs in partnership with the Growth team that will attract, engage, convert, and grow strategic accounts. Communicate ABM plans, deliverables, and milestones to leadership
• Understand the full lifecycle of the customer journey and be able to optimize for conversion at all points of funnel
• Help develop best practices and create, schedule, and report on email campaigns, landing pages, and digital content, leveraging the appropriate technical tools and optimizing for the best user experience
• Support new marketing channel expansion and process improvements and identify/maintain opportunities for data and tech stack integrations and automated workflows

Qualifications

• Minimum of two-three years of professional experience in related role
• Undergraduate degree (B.A. or B.S.) preferred
• Extensive experience with marketing automation platforms (HubSpot) and data platforms (Ramped

Up, Apollo, Zoom

Info, etc.)

• Familiarity with ABM platforms like Demandbase and 6sense
• Experience with Looker Studio, PowerBI, Tableau, Alteryx, Python and Big Data Query a plus
• Exceptional collaboration, teamwork and interpersonal skills while always championing the user experience
• The ability to prioritize, multi-task and execute quickly, while still following best practices in a fast-paced environment
• A love of staying up on digital trends and making recommendations on how and when to use those technologies to meet our digital needs