Digital Marketing & Performance Specialist

• The Digital Marketing & Performance Specialist is responsible for the planning, execution, measurement, and optimization of In
• Life’s performance marketing and website initiatives to drive customer acquisition, engagement, conversion, and business growth. Principal Accountabilities

Performance Marketing & Digital Media Optimization: Drive measurable business outcomes through effective performance marketing strategy, execution, and optimization. Website Strategy, Management & Optimization: Maximize the effectiveness of the In

Life website as a business, customer experience, and conversion platform. Digital Analytics, Measurement & Insights: Ensure reliable digital measurement and generate actionable insights to improve website and marketing performance. Digital Funnel & Conversion Optimization: Improve digital funnel performance and conversion across website and digital touchpoints. Digital Campaign Integration, Agency & Stakeholder Management: Ensure effective execution of digital initiatives through strong cross-functional collaboration, agency management, and governance. The Ideal Candidate

A Bachelor’s degree in Marketing, Business, Communications, Information Technology, Digital Marketing, or a related field

A minimum of 5 years of relevant experience in digital or performance marketing, digital media, website management, analytics, or related fields. Strong hands-on experience in paid search, paid social, audience targeting, campaign optimization, conversion, and media measurement. Strong working knowledge of GA4, Google Tag Manager, Google Search Console, Google Ads, and Meta Ads Manager, with experience in website analytics, SEO/SEM, customer journey analysis, and conversion optimization. Proven ability to manage digital initiatives and collaborate with Marketing, IT, Customer Experience, Compliance, agencies, and external partners. Strong data interpretation, communication, and problem-solving skills, with the ability to turn insights into business and customer improvements. Experience in insurance, financial services, fintech, or other regulated industries is an advantage. Key Skills & Competencies

• Performance Marketing & Digital Strategy
• Analytics & Data-Driven Decision Making
• Website & Customer Experience
• Project & Stakeholder Management
• Execution, Ownership & Innovation
• Why Join Us? Hybrid

work setup

Progress from hands-on campaign and channel management into broader ownership of Digital Marketing, Performance Marketing, Website Strategy, Digital Analytics, and Customer Journey Optimization. Opportunity to lead increasingly complex performance marketing programs and digital media initiatives. Gain exposure to digital transformation, customer experience, data strategy, SEO/SEM, and marketing technology. Opportunity to lead cross-functional digital projects and manage agency and technology partner relationships.