Marketing Manager (Malabon City)

We are looking for a highly driven and results-oriented Marketing Manager to lead the development and execution of integrated marketing strategies that strengthen our brands, increase market presence, and drive sustainable business growth. The ideal candidate has extensive experience in the FMCG food industry, possesses a strong understanding of both traditional and digital marketing, and is capable of managing marketing campaigns from concept to execution. The role also requires experience in organizing marketing events, conducting market research, monitoring consumer behavior, and identifying market opportunities. If you are passionate about building brands, launching successful marketing campaigns, and creating measurable business results, we'd like to hear from you.

Key Responsibilities

Develop and implement comprehensive marketing strategies aligned with the company's business objectives. Plan, execute, and monitor integrated marketing campaigns across traditional and digital platforms. Build and strengthen brand awareness, brand positioning, and product visibility. Develop annual marketing plans, promotional calendars, and campaign

schedule

• Conduct market research, competitor analysis, and consumer insights to identify market opportunities and emerging trends. Analyze sales performance, campaign effectiveness, and marketing ROI, and recommend improvements. Collaborate closely with Sales, Product Development, Operations, Purchasing, and Management to support product launches and business initiatives. Manage advertising, promotional, merchandising, and branding activities. Plan, organize, and oversee trade shows, product launches, corporate events, dealer activities, and other marketing events. Monitor digital analytics, customer engagement, and campaign performance. Manage the company's marketing budget and ensure cost-effective utilization of resources. Prepare regular reports and presentations on marketing performance and business recommendations. Lead, coach, and develop the marketing team to achieve departmental objectives. Ensure that all marketing materials and communications are aligned with the company's branding standards.

Qualifications

Bachelor's Degree in Marketing, Business Administration, Advertising, Communications, or any related field. Minimum of three (3) years of relevant Marketing experience in the FMCG industry, preferably in food products. At least two (2) years of supervisory or managerial experience is an advantage. Strong background in both traditional and digital marketing. Experience in brand management, product marketing, and campaign execution. Hands-on experience in event planning, trade marketing, and promotional activities. Knowledgeable in market research methodologies, consumer behavior analysis, and market trend monitoring. Experience managing social media platforms, digital advertising, and online marketing campaigns. Proficient in Microsoft Office applications (Excel, PowerPoint, Word). Familiarity with marketing analytics and reporting tools is an advantage. Excellent leadership, project management, organizational, and decision-making skills. Strong communication, presentation, negotiation, and interpersonal skills. Able to work in a fast-paced FMCG environment and manage multiple projects simultaneously.