Marketing Services Officer

Job Summary: Responsible for the conceptualization, planning, and execution of marketing initiatives, including promotions, advertising, publicity, customer relationship management, digital marketing campaigns, and store activations

Job Responsibilities: Develop and execute comprehensive marketing initiatives, including promotions, advertising, digital campaigns, PR activities, customer engagement programs, and store activations. Manage project requirements, budgets, merchandising collateral, and logistics while coordinating with suppliers, malls, stores, government agencies, and other stakeholders. Develop marketing content, including copywriting, articles, promotional materials, social media content, PR materials, and scripts for campaigns, events, and other brand initiatives. Collaborate with advertising agencies and internal teams to implement integrated marketing and PR campaigns, monitor campaign performance, and prepare post-project reports.