Digital Marketing Officer

Reports to: Manager – Digital and Retail Marketing, TM Building Finishing

Job Summary: Responsible for the implementation and monitoring of digital initiatives across web, social media and e-commerce as well as development of creative layouts and designs for Marketing related activities and programs.

Specific Duties and Responsibilities

• Responsible for corporate communication, branding and digital activities in alignment with the strategies from Head of Marketing
• Support Head of Marketing in the implementation of online advertising activities such as Google Ads, Facebook Advertising and Ecommerce Boost Packages
• Responsible for the development, proofing and production of creative materials in partnership with third party digital agencies and internal Marketing and TM members
• Check and monitor compliance of all marketing materials to Corporate Branding Guidelines
• Develop digital marketing strategy to achieve online metrics on reach, traffic, follower base, engagement and conversion.
• Support TM Specialists in the development of TM-specific and campaign related collaterals/ printed and online materials and related sample requirements.
• Align with Target Market Specialists for creation of product related contents for online.
• Align with Marketing Manager on marketing events such as participation in conferences, exhibitions and sponsorships for brand related contents for online.
• Maintain relationship with third party digital vendors and ecommerce enablers.
• Monitor activities online thru brand listening.
• Develop and prepare monthly email campaigns aligned to the push product based on performance.
• Drive search engine optimization for Sika website.
• Manage placements of online advertising across platforms.
• Launch online campaigns to drive traffic and engagement in all available digital platforms.
• Content creation for Sika internal digital tools
• Develop and execute web and social media content and ad campaigns to drive traffic, reach and engagement in partnership with digital agency.
• Ensure up to date contents in online platforms in terms of product technical contents, packaging, business information and campaigns.
• Support implementation of E-commerce activities to drive traffic and sales in alignment with approved strategies with Head of Marketing