Head of Marketing

About Electronic Transfer and Advance Processing Solutions (eTap Sol.)ETAPSOL is a dynamic and innovative solutions provider committed to delivering high-quality services and technology-driven advancements to our partners and clients. With a strong focus on operational excellence, customer satisfaction, and continuous improvement, we aim to empower businesses through reliable, efficient, and value-adding solutions.

About the Role

We are seeking an experienced and strategic Head of Marketing to lead the company's marketing function and drive brand growth, customer acquisition, and revenue generation. This role is responsible for developing and executing integrated marketing strategies, strengthening brand positioning, overseeing marketing campaigns, managing budgets, and leading a high-performing marketing team. The ideal candidate is a visionary leader with strong expertise in brand management, digital marketing, market analysis, and stakeholder collaboration, capable of aligning marketing initiatives with the company's overall business objectives.

Key Responsibilities

Develop and implement comprehensive marketing strategies that support business growth and brand objectives. Lead the planning, execution, and evaluation of integrated marketing campaigns across digital and traditional channels. Drive customer acquisition, audience engagement, and revenue growth through data-driven marketing initiatives. Monitor campaign performance, marketing KPIs, and ROI, providing regular reports and strategic recommendations to senior management. Strengthen and maintain the company's corporate brand identity, ensuring consistency across all communication platforms. Manage relationships with creative agencies, media partners, and other external vendors to ensure successful campaign delivery. Collaborate with cross-functional teams to align marketing initiatives with organizational goals and identify new business opportunities. Conduct market research, competitor analysis, and consumer insights to support strategic decision-making and uncover growth opportunities. Oversee social media strategy, digital marketing initiatives, and online brand presence. Lead, mentor, and develop the marketing team while fostering a culture of collaboration, innovation, and continuous improvement. Manage annual and quarterly marketing budgets, ensuring efficient resource allocation and maximum return on investment. Ensure all marketing activities comply with company policies, legal regulations, and industry standards. Promote knowledge sharing by communicating marketing strategies, campaign results, and industry trends across the organization.

Qualifications

Bachelor's Degree in Marketing, Business Administration, Communications, or a related field. A Master's Degree is an advantage. At least 5–10 years of experience in strategic marketing, brand management, or corporate marketing, with proven leadership experience. Strong background in digital marketing, performance marketing, media planning, and integrated marketing communications. Demonstrated success in developing and executing marketing strategies that drive business growth and measurable results. Excellent knowledge of market research, consumer behavior, brand management, and marketing analytics. Strong leadership, communication, stakeholder management, and project management skills. Proficient in marketing analytics, budgeting, campaign performance tracking, and Microsoft Office applications. Ability to thrive in a fast-paced environment while managing multiple priorities and cross-functional initiatives. Why should you join us? Competitive Salary & Perks: We value the precision you bring to the table with a package that reflects your importance. Pioneering Impact: Be part of a company leading the fintech revolution and promoting financial inclusion across the country. Innovation-First Culture: Work in a dynamic environment where teamwork and ingenuity are the primary drivers of success. Professional Growth: Develop specialized skills in financial technology, cash management, and operational leadership. Community Prosperity: Help make financial services accessible to everyone, directly impacting local communities. Why you shouldn’t

If you’re not particularly interested in the fintech industry or working with highly technical systems, the role might not align with your career goals. If you prefer a slower-paced work environment, this environment might not be ideal. If you are less innovative work culture, ingenuity, collaboration we’re probably not the right fit for you. If you’re not passionate about working on your job, it might feel unfulfilling in the long run. Joining eTap Inc. whose mission aligns with your interests is crucial for job satisfaction and growth. Join the Revolution: Be Part of eTap Solutions! Are you ready to step into a world where technology meets innovation, and every day is an opportunity to build something impactful? At eTap Solutions we’re not just another fintech company. We're pioneers committed to transforming the financial landscape in the Philippines.