Area Sales Manager - General Trade (Visayas)

Lead sales operations and distributor management to achieve volume, revenue, distribution, and profitability targets within the assigned territory. Key Responsibilities

Achieve monthly and annual sales volume and revenue targets. Drive brand growth, distribution expansion, and market penetration across assigned territories. Develop and execute territory coverage, route-to-market, and sales growth strategies. Manage distributor performance, profitability, and business development initiatives. Conduct regular Distributor Business Reviews and Area Operational Checkpoints to monitor performance and implement recovery plans. Lead trade checks and market visits to ensure effective execution of sales programs, channel strategies, and merchandising initiatives. Collaborate with Supply Chain, Finance, Trade Marketing, and other support functions to ensure operational excellence and service levels. Monitor distributor inventory, deliveries, claims, and account reconciliations. Identify business opportunities and recommend initiatives to improve sales, distribution, and profitability. Coach, train, and provide guidance to Distributor Managers and sales teams. Analyze territory performance and provide actionable recommendations to drive sustainable growth. Ensure compliance with company policies, procedures, and operational standards. Qualifications

Bachelor's Degree in Business, Marketing, Management, or any related field. Minimum of 5–7 years of experience in Sales and Distribution, preferably within the Fast-Moving Consumer Goods (FMCG) industry. Strong background in distributor management, territory management, and sales operations. Proven track record in achieving sales, distribution, and profitability targets. Excellent analytical, negotiation, planning, and leadership skills. Strong understanding of General Trade channels, including supermarkets, groceries, and sari-sari stores. Proficient in sales reporting, business reviews, and performance analysis. Willing to travel extensively within the assigned territory.