PERFORMANCE MARKETING & SOCIAL MEDIA MANAGER

Full-Time | Philippines | Dive

Bookings.com

THE WORLD BOOKS DIVING HERE.DiveBookings.com is an Australian-based global business building a better way for people to discover and book diving around the world. From local dives and courses to liveaboards, dive travel, gear and community, our goal is to bring the diving world together in one place. We already have a growing team across Australia and the Philippines, and we’re now looking for an experienced Performance Marketing & Social Media Manager to help us take the next stage of growth internationally. This is an important role for us. We’re not looking for someone to simply manage our ads and post on social media. We want someone who can understand the business, develop the strategy, execute it, measure the results and continually work out how we can do things better. And if you’re a diver yourself, even better.THE ROLEYou’ll take ownership of our performance marketing and organic social strategy across Meta, Google, Instagram, Facebook, TikTok and YouTube. That means being both strategic and hands-on. One day you might be analysing which destinations and audiences are converting best; the next you could be working with our creative team on a new campaign, testing different offers or figuring out why a campaign isn’t performing as well as it should. You’ll be responsible for: Developing and executing our overall performance marketing strategy across Meta and Google

• Managing, testing and scaling Meta Ads, Google Search, Performance Max, YouTube and remarketing campaigns
• Developing our organic social and content strategy across Instagram, Facebook, TikTok and YouTube
• Identifying new audiences, destinations, markets and growth opportunities
• Working closely with our creative team to produce content that performs, not just content that looks good
• Building structured testing across creative, audiences, offers, destinations and channels
• Tracking and improving ROAS, CPA, conversion rates and other key growth metrics
• Turning data into clear decisions about what we should do next
• Community relations, communications, and content/brand collaborations Helping us build DiveBookings.com into a recognised global dive and travel brand

WHO WE’RE LOOKING FORWe’re looking for someone with at least five years of relevant experience who has already demonstrated that they can grow businesses through digital marketing. You should have strong hands-on experience with Meta Ads and Google Ads, including managing meaningful advertising budgets, and be equally comfortable thinking about organic social, content and community. Most importantly, you need to be able to think strategically. We don't want to hand you a marketing plan and ask you to execute it. We want you to be able to look at the business and say:“Here’s what I think we should do, here’s why, here’s how we’ll test it, and here’s what the results are telling us.”You’ll also need strong analytical and reporting skills, a good understanding of conversion funnels, remarketing and customer acquisition, excellent English communication skills, and the ability to work independently and take ownership. Experience with travel, tourism, marketplaces, eCommerce or international brands would be a big advantage. We’re also building an AI-first culture, so we’re looking for someone who already uses, or is genuinely interested in using AI, automation and emerging technology to work smarter and improve performance.IF YOU'RE A DIVER, WE WANT TO KNOWBeing a qualified diver isn't essential, but it is a strong preference. We're building this business for divers, and there is a real advantage in understanding why someone dreams about diving Raja Ampat, wants to see whale sharks, spends hours researching their next liveaboard, or stops scrolling when a manta ray appears on their screen. If you're a scuba diver or freediver or simply someone who genuinely loves the ocean and adventure travel you'll probably understand our customers much faster.WHAT IT'S LIKE WORKING WITH USWe're still building DiveBookings.com, which means there is plenty of opportunity to make your mark. We're not a large corporate where every decision takes three meetings and six approvals. We move quickly, communicate openly and expect people to take responsibility for their area. Our values are simple: Customer Obsessed. Community Driven. Innovate Relentlessly. Dive Deeper. Own It. Make It Count. Your job description is the floor, not the ceiling. We value people who notice opportunities, solve problems without waiting to be asked and aren't afraid to say, “I think there's a better way to do this.”You'll have genuine ownership of our marketing strategy and work directly with the team building the business.WHERE WE'RE GOINGOur ambition for DiveBookings.com is much bigger than building another travel booking website. We're working towards a global platform covering 100+ countries, with the world's largest diving community, in-destination kiosks, dive gear, a mobile app, AI-powered discovery and a marketplace where divers can find and book almost anything they need to get underwater. There's a lot still to build. That's exactly why this role is exciting. If you're ambitious, commercially minded and genuinely enjoy figuring out how to turn marketing into measurable growth, we'd like to hear from you. And if you're also a diver, that's going to make the conversation even more interesting. Location: Philippines

Employment: Full-Time

Experience: Minimum 5 years relevant experience

TO APPLYPlease send us your CV along with examples of campaigns or accounts you've personally managed, and relevant timeframes. We'd also like you to briefly tell us: Your strongest Meta Ads result and what you did to achieve it

• Your strongest Google Ads result
• An organic social strategy you personally developed and the results it produced
• What you would focus on in your first 90 days at Dive

Bookings.com

Diving experience (if applicable): whether you're a scuba diver, spearfisher or freediver, and, if so, your certification level and a little

about you

r diving experience

Any additional relevant marketing skills (if applicable) such as web platforms, copywriting, SEO, email marketing.