HubSpot Marketing & Communications Specialist | Healthcare | WFH | Up to 65K

Turn HubSpot Campaigns Into Leads for Better Workplace Mental Health

Take ownership of digital campaigns where HubSpot expertise, healthcare marketing, and meaningful communication come together. As a HubSpot Marketing & Communications Specialist, you'll build EDM campaigns, manage CRM contacts and lead funnels, strengthen LinkedIn engagement, and create marketing collateral for an Australian workplace psychology consultancy. Reach clients and program participants with evidence-informed services that support healthier workplaces while building a long-term global marketing career with Emapta, where Top 1% talent gains a Top 1% experience. Your Career Snapshot

• Employment type: Full-time
• Shift: Day Shift, Weekends Off
• Work setup: Work From Home
• Salary: PHP 65,000Exciting Perks Await! Competitive Salary Package
• Permanent WFH arrangement
• HMO coverage with free dependent upon regularization
• Fixed weekends off

Salary Advance Program through our banking partner (Eligibility and approval subject to bank assessment. Available to account holders with minimum of 6 months company tenure.)Unlimited upskilling through Emapta Academy courses (Want to know more? Visit: https://emapta.com/training-calendar/)Free 24/7 access to our office gyms (Ortigas and Makati) with a free physical fitness trainer! Exclusive Emapta Lifestyle perks (hotel and restaurant discounts, and more!)Unlimited opportunities for employee referral incentives across the organization

Standard government and Emapta

benefits

• Total of 20 annual leaves to be used at your own discretion (including 5 credits convertible to cash)
• Fun engagement activities for employees
• Mentorship and exposure to global leaders and teams
• Career growth opportunities
• Diverse and supportive work environment

The Qualifications We Seek3 to 5 years of relevant experience in digital marketing, marketing communications, content marketing, CRM marketing, or a related field

Hands-on HubSpot experience is required, including email marketing campaigns (EDMs), contact management, CRM administration, lead generation and monitoring, campaign reporting, and lead nurturing

Relevant marketing experience within healthcare, psychological services, mental health, wellbeing, human resources, WHS, professional services, or another health- or people-focused environment is strongly preferred

Experience planning, launching, and managing digital marketing campaigns and developing marketing collateral for patients, prospective clients, or similar target audiences

Experience using LinkedIn for marketing, content promotion, audience engagement, or lead generation

Strong understanding of healthcare, psychology, mental health, human resources, or work health and safety (WHS), with the ability to communicate sensitive or specialized topics appropriately

• Proficiency in Microsoft Office applications for day-to-day business activities
• Strong written and verbal English communication skills, with the ability to develop clear, professional, and audience-appropriate marketing content
• Strong autonomy, initiative, and self-motivation, with the ability to work proactively, manage priorities, and respond with urgency when required

Your Daily Tasks

Social Media Management

• Develop and execute a content calendar aligned with business priorities
• Manage and maintain the company's LinkedIn presence, including the company page and leadership and team profiles as required

Create, schedule, and publish engaging content, including thought leadership, business updates, case studies, and employer brand content, independently and in collaboration with team members

Monitor social media engagement and forward relevant comments and messages to appropriate team members

Virtual Event Management

• Develop compelling content for virtual events with support from company Partners
• Execute marketing activities across social media, HubSpot EDMs, and other channels to increase virtual event attendance
• Monitor and report conversion results from virtual event marketing activities
• Develop and execute post-event lead nurturing activities through HubSpot for attendees and non-attendees to generate qualified leads
• Transfer qualified leads to appropriate team members for follow-up

Content Development

• Draft compelling, on-brand copy for LinkedIn, HubSpot EDMs, and other marketing activities
• Draft compelling, on-brand copy for new products and services across LinkedIn and other marketing channels
• Translate business updates, projects, and insights into clear, engaging client-facing content
• Collaborate with internal teams to support content development

Marketing Collateral

• Develop and update copy for marketing materials, including brochures, flyers, conference collateral, and other client-facing materials
• Support the development of content and materials for marketing events
• Ensure marketing collateral is clear, engaging, on-brand, and appropriate for the intended audience

B2C Lead Generation

• Manage marketing and lead generation activities for B2C training programs
• Use HubSpot CRM to support contact management, lead monitoring, nurturing, and campaign activities
• Manage the lead funnel and transfer qualified leads to appropriate team members for conversion
• Track and report B2C marketing and lead generation performance to support continuous improvement
• Reporting & Optimization
• Track and report social media performance, including engagement, reach, and audience growth
• Monitor HubSpot EDM, campaign, and lead generation performance to evaluate engagement and conversion results
• Analyze marketing performance and recommend opportunities for improvement
• Optimize content strategy continuously based on performance data and campaign results

About the Client

Our client is an Australian management consulting and workplace psychology firm specializing in organizational wellbeing, mental health, and psychosocial risk. They partner with organizations to create safer, healthier, and higher-performing workplaces through strategic consulting, psychosocial risk management, leadership development, workplace assessments, and capability-building programs, combining psychological expertise with practical, evidence-based solutions that drive meaningful organizational change. Join the Top 1% Talent. A better career. A better life. Welcome to Emapta Philippines: home to professionals who choose growth, balance, and impact. Recognized as one of HR Asia's Best Companies to Work For in Asia 2025 and winner of Inspiring Workplaces Australasia 2026, Emapta offers more than opportunities -- it provides a career environment where people thrive. Collaborate with global teams, build meaningful expertise, and grow in a culture that prioritizes both performance and well-being. Apply now and experience the difference!