Head of Trade Marketing (Consumer Electronics & Audio)

Industry: Consumer Electronics, Gaming & Retail

Company Overview

One of the Philippines' leading retail and distribution conglomerates, managing a diverse portfolio of premier tech, lifestyle, and entertainment brands. Under their flagship retail division, they operate one of the country's largest retail networks dedicated to gaming consoles, video games, computer peripherals, and smart gadgets. They are seeking an energetic and strategic Head of Trade Marketing to drive channel expansion, store activation, visual merchandising, and partner activations across physical stores and digital marketplaces. Position Summary

The Head of Trade Marketing will lead the end-to-end development and execution of trade and shopper marketing strategies across our retail network and distributor network. You will bridge the gap between Brand/Product Marketing and Sales/Retail Operations, ensuring maximum brand visibility, optimal product availability, and impactful campaign rollouts to drive sell-through for top-tier global gaming and consumer electronics brands. Key Responsibilities

Trade Strategy & Execution: Formulate and execute comprehensive trade marketing programs for physical retail branches and official e-commerce storefronts. Vendor & Principal Relations: Collaborate directly with global hardware, software, and peripheral brand partners to co-fund and implement high-impact channel marketing campaigns. Visual Merchandising & POSM: Oversee retail visual merchandising standards, Point-of-Sale Materials (POSM), endcap displays, and experiential in-store demo stations. Campaign & Activation Management: Drive product launch roadmaps, seasonal promotions (e.g., Payday, 11.11, Holiday sales), and community/in-store gaming tournaments. Market & Category Intelligence: Analyze channel performance, sell-through data, shopper trends, and competitor activities to optimize pricing strategies and promotional ROI.Cross-Functional Leadership: Partner closely with Retail Operations, Merchandising/Procurement, and E-commerce teams to align inventory stock with marketing efforts. Qualifications

Experience: Progressive experience in Trade Marketing, Channel Marketing, or Retail Marketing

Industry Background: Proven track record in Consumer Electronics, Gaming Hardware/Software, IT Peripherals, or Fast-Paced Retail environments.