
Ecommerce Performance Marketing Manager
Mandaluyong, Metro ManilaPosted 1 month agoKalibrr
Skills mentioned
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About the role
The team you will be part of
The Digital Marketing Team is the engine behind data-driven growth for our brand partners across Southeast Asia’s eCommerce landscape. Specializing in performance marketing across marketplaces like Shopee, Lazada & TikTok, we focus on the entire 360-degree customer journey and build better digital experiences at each stage of the funnel. From media planning to real-time optimization and analytics on Meta, Google & Programmatic, the team partners closely with clients to unlock the full potential of eCommerce marketing—turning insights into action, and clicks into conversions.
The part you will play
We are looking for a Performance Marketing Manager to be based in the Philippines, who can drive forward our marketing services as a critical part of Intrepid’s overall business. This person will own the relationships with a variety of our leading Brand partners, manage best-in-class digital marketing and execute campaigns that are aligned with our clients’ objectives and help them seize the full potential of ecommerce-driven digital marketing.
As a Performance Marketing Manager, you will take charge of:
- Work as lead on few account/cluster with executive/executives reporting to you
- Act as the go to person for market leads on the account cluster
- Lead client management, ensuring strong relationships and smooth execution.
- Lead full-funnel brand strategy and ensure execution is aligned on all key marketing and sales channels such as videos, livestream, affiliates etc.
- Oversee campaign setup, strategic direction, and optimization to achieve key KPI metrics across eCommerce marketplaces (Shopee,Lazada, Zalora and TikTok Shop), Shopify, SEM (Google Shopping), and social media (Collaborative/CPAS).
- Work closely with client teams to develop marketing plans and KPIs, as well as ongoing reporting
- Manage revenue delivery and budget spending, including daily optimization and providing real-time targeting recommendations
- Create A/B testing frameworks and implementation to ensure consistent growth
- Manage Analytics and performance report sharing with clients, advising them on optimization potential and insights
Qualifications
- Bachelor’s degree in Marketing, Media, Business, or any related fields
- 4+ years (digital) marketing/e-commerce marketing experience, either working with e-commerce platforms or a marketing role in a media agency/e-commerce enabler/distributor
- Must know ecommerce Marketplace marketing – (i.e. Lazada, Shopee, Zalora, TikTok Shop)
- Experience in client management is essential
- Experience in Facebook and TikTok Ads is a must have
- Knowledgeable or has experience in full-funnel brand activation/strategy
- Experienced in media planning, setting, and managing budgets, optimizing ad performance, and negotiating with 3rd parties
- Experience in tracking (e-commerce tracking, Google analytics, Google tag manager, Facebook Pixel tracking, UTM, 3rd Party Ad Serving (Campaign Manager))
- Strong understanding of major advertising success metrics
- Familiar with measurement platforms like Google Analytics and Google Marketing Platform
- Strong analytical skills with an excellent sense of data and numbers
- Able to quickly adapt and thrive in a fast-paced start-up and e-commerce environment
- Fluent in English
- Digital Marketing Certification on Meta (Facebook) and Google Ads, TikTok Media Buying Certification and e-commerce e.g. Shopee and Lazada, Marketing Solutions background is a plus.
Sourced from Kalibrr · posted 1 month ago · you apply on the original site