Digital Marketing Specialist II

At Alorica, we exist to make lives better…one interaction at a time by creating insanely great customer experiences. We’re looking for a talented Digital Marketing Senior Specialist to join our growing global marketing organization (GMO) team and help us build a best-in-class digital strategy experience for prospective and current clients.

As a Digital Marketing Senior Specialist, you will support Alorica’s marketing initiatives, campaign and demand generation efforts, and data/platform integrations. You will play a key role in establishing, maintaining, and continually refining nurture, drip, and personalization campaigns across platforms, and be responsible for the execution and health of marketing automation initiatives.

Since you’re a team player, this will also mean working collaboratively with Marketing Managers, IT, Creative, and internal clients to collaborate, identify, design and implement effective, engaging solutions.

Responsibilities

Support the development and execution of digital marketing campaigns (including nurture strategies, newsletters, and multi-touch drip campaigns), ensuring high-quality implementation, performance, and measurable results

Collaborate with the Global Marketing Organization to coordinate content, creative assets, and campaign components across digital channels while identifying opportunities to optimize and repurpose content

Manage and execute ABM programs in partnership with the Growth team that will attract, engage, convert, and grow strategic accounts. Communicate ABM plans, deliverables, and milestones to leadership

Understand the full lifecycle of the customer journey and be able to optimize for conversion at all points of funnel

Help develop best practices and create, schedule, and report on email campaigns, landing pages, and digital content, leveraging the appropriate technical tools and optimizing for the best user experience

Support new marketing channel expansion and process improvements and identify/maintain opportunities for data and tech stack integrations and automated workflows

Qualifications

• Minimum of two-three years of professional experience in related role
• Undergraduate degree (B.A. or B.S.) preferred
• Extensive experience with marketing automation platforms (HubSpot) and data platforms (Ramped
• Up, Apollo, Zoom

Info, etc.)

• Familiarity with ABM platforms like Demandbase and 6sense
• Experience with Looker Studio, PowerBI, Tableau, Alteryx, Python and Big Data Query a plus
• Exceptional collaboration, teamwork and interpersonal skills while always championing the user experience
• The ability to prioritize, multi-task and execute quickly, while still following best practices in a fast-paced environment
• A love of staying up on digital trends and making recommendations on how and when to use those technologies to meet our digital needs