E-Commerce Manager - 3 yrs experience - San Miguel Ave., Pasig

Requirements

 Bachelor’s degree in Marketing, Business Administration, E-Commerce, Information Technology, or a related field.

 Additional certifications (e.g., Digital Marketing, Google Ads, Facebook Blueprint, SEO specialization) are a strong advantage.

 Minimum of 3–5 years of experience in e-commerce management, digital marketing, or a similar field.

 Proven track record of managing websites, online marketplaces (Shopee, Lazada, Zalora, TikTok

Shop), and digital media campaigns.

 Experience in leading and mentoring cross-functional e-commerce teams.

 Strong leadership and team management skills, with experience in supervising marketing and support staff.

 Strategic thinker with strong analytical and problem-solving skills.

 Ability to handle multiple projects and deadlines in a fast-paced e-commerce environment.

Responsibilities

• Website Marketing and Management:

 Oversee the development, maintenance, and continuous improvement of the company’s e-commerce website.

 Implement and optimize SEO strategies to improve organic search rankings and drive traffic. Manage content updates to ensure relevance and engagement.

 Enhance site usability and ensure a seamless shopping experience by implementing best practices in UX/UI design.

 Utilize web analytics tools to monitor site performance, user behavior, and key metrics. Generate reports and insights to inform decision-making.

• Marketplace Management:

 Oversee the presence and performance on various online marketplaces like Zalora, Lazada, Shopee,

Tiktok, and future emerging marketplaces the company ventures into.

 Ensure product listings are optimized for search and conversion, including titles, descriptions, images, and pricing.

 Maintain relationships with marketplace vendors, ensuring compliance with their guidelines and leveraging promotional opportunities.

• Media Planning and CPAS Optimization:

 Develop and execute media plans to support e-commerce sales objectives, including digital advertising,

PPC, and display ads marketing.

 Optimize Meta ads & CPAS to ensure cost-effective customer acquisition. Analyze data to improve ad spend efficiency and ROI.

•  Plan and execute digital advertising campaigns across various platforms, including Google Ads, Facebook
• Ads, and display networks

 Continuously monitor media performance, making adjustments as needed to optimize results.

• Team Management:

 Lead, analyze and strategize and mentor a team of e-commerce specialists, digital marketers, and support staff. Provide guidance, training, and performance evaluations.

 Work closely with other departments (e.g., marketing, IT, customer service) to align e-commerce activities with overall business goals.

 Manage the allocation of resources within the e-commerce team to ensure efficient operation and project completion.

• Campaign Planning and Execution:

 Plan, develop, and execute (with marketing & MPCD) promotional campaigns to drive sales and increase brand awareness.

 Coordinate special campaigns around holidays, product launches, and other significant events.

 Oversee the creation and deployment of email marketing campaigns to engage and convert customers.

 Analyze campaign performance and generate reports to identify successes and areas for improvement.

• Fulfillment Coordination:

 Coordinate the order processing system to ensure timely and accurate fulfillment.

 Work with logistics and warehouse teams to manage inventory flow and resolve any fulfillment issues.

 Ensure a high level of customer satisfaction by addressing issues related to order fulfillment and delivery.

• Inventory Analysis:

 Monitor stock levels and coordinate with the procurement team to maintain optimal inventory.

 Utilize sales data and market trends to forecast demand and plan inventory accordingly.

 Generate regular reports on inventory status, identifying slow-moving items and recommending strategies to optimize stock levels.