Marketing Manager

Key Responsibilities

Develop and implement brand strategies to strengthen brand awareness and market presence. Plan and execute branding campaigns across various marketing channels. Identify branding opportunities and recommend improvements to products and campaigns. Collaborate with cross-functional teams to ensure consistent brand messaging. Lead the development of creative marketing materials and brand assets. Monitor campaign performance, analyze market trends, and recommend data-driven strategies. Conduct consumer and competitor research to support business growth. Oversee branding initiatives, product launches, and promotional activities. Track marketing performance using KPIs and ROI metrics. Ensure brand consistency across all customer touchpoints and perform other related duties as assigned. Location: BGC, Taguig City

Qualifications

Bachelor's degree in Marketing, Advertising, Business, or a related field. Proven experience as a Brand Manager, Associate Brand Manager, or in a similar role. Strong understanding of brand management, marketing strategies, and consumer behavior. Excellent analytical, communication, and project management skills. Creative thinker with experience in developing successful marketing campaigns. Knowledge of market research, brand positioning, and performance analytics.