Digital Marketing Manager

Company: Whiteplane, Inc - Dyson, Nutribullet & Fitflop Philippines

Digital Marketing Manager

Job Overview

Digital Marketing Manager is responsible for developing and leading the company’s overall digital marketing strategy to drive brand awareness, customer acquisition, online engagement, and revenue growth across digital channels. The role will oversee paid advertising, e-commerce marketing, social commerce, content strategy, performance marketing, and digital campaigns across key platforms such as Meta, Google, TikTok, Shopee, Lazada, Shopify, and brand websites. As a strategic and performance-driven role, the Digital Marketing Manager will be responsible for setting digital marketing objectives, managing campaign budgets, analyzing performance, optimizing ROI, and identifying new opportunities for business growth. The role will also lead and develop the Digital Marketing team while working closely with E-commerce, Marketing, Creative, Sales, Merchandising, and external partners. The ideal candidate is a strong combination of strategic thinker, data-driven marketer, creative leader, and commercial business partner, with a proven track record of delivering measurable results through digital and performance marketing. Key Responsibilities1. Digital Marketing Strategy & Leadership

Develop and implement the company’s overall digital marketing strategy and roadmap aligned with business and revenue objectives. Lead digital marketing initiatives across paid media, social media, e-commerce, content, and social commerce. Establish digital marketing KPIs and ensure campaigns deliver against sales, revenue, traffic, conversion, customer acquisition, and ROI targets. Identify emerging digital trends, platforms, technologies, and opportunities to strengthen the company’s digital presence. Lead, coach, and develop the Digital Marketing Team to achieve departmental and business objectives.2. Paid Advertising & Performance Marketing

Oversee paid advertising campaigns across: Meta Ads Manager

Google AdsTik

Tok AdsE-commerce marketplace advertising platforms

Develop strategies for customer acquisition, retargeting, lookalike audiences, conversion optimization, and remarketing. Monitor key performance indicators such as ROAS, ROI, CPC, CPA, CTR, conversion rate, and customer acquisition cost. Review campaign performance and make strategic decisions on budget allocation, scaling, and optimization. Ensure marketing budgets are utilized efficiently and deliver maximum return on investment.3. E-commerce & Marketplace Marketing

Develop and execute digital strategies to support e-commerce sales and revenue growth. Oversee marketing campaigns across Shopee, Lazada, Shopify, TikTok Shop, and brand websites. Lead marketplace advertising, sponsored campaigns, promotions, vouchers, and major e-commerce events. Collaborate with the E-commerce team to align campaigns, pricing, promotions, inventory, product launches, and sales targets. Identify opportunities to improve traffic, conversion, average order value, customer retention, and online sales performance. Monitor marketplace performance and recommend strategies to improve overall digital commercial results.4. TikTok Live & Social Commerce

Develop and oversee the company’s TikTok Live and social commerce strategy. Lead livestream selling initiatives, including campaign planning, product selection,

schedule

s, hosts, and promotional activities. Coordinate with Creative and E-commerce teams to maximize livestream engagement and sales conversion. Analyze livestream performance and develop strategies to improve viewership, engagement, traffic, and revenue. Explore new social commerce opportunities and digital platforms to expand the company’s customer base.5. Campaign & Brand Management

Lead the digital execution of brand campaigns, product launches, seasonal promotions, and major commercial activations. Ensure digital campaigns are aligned with overall brand positioning and communication guidelines. Work closely with Creative and Marketing teams to develop effective digital content, advertisements, promotional materials, and campaign assets. Ensure consistent brand presence and customer experience across all digital touchpoints.6. Analytics, Reporting & Business Insights

Establish and monitor digital marketing dashboards and performance reports. Prepare weekly, monthly, and quarterly digital marketing reports for management. Analyze campaign performance, customer behavior, traffic, conversion, and sales data. Provide actionable recommendations based on data-driven insights and market trends. Evaluate marketing spend versus revenue contribution and identify opportunities for improved profitability. Conduct competitor and market analysis to support strategic decision-making.7. Cross-functional & External Coordination

Collaborate closely with E-commerce, Marketing, Sales, Creative, Merchandising, Operations, and Finance teams. Coordinate with marketplace platforms, agencies, media partners, influencers, content creators, and other external partners. Manage agency and vendor relationships, ensuring deliverables, timelines, and performance expectations are met. Present digital marketing strategies, campaign results, and recommendations to senior management. Key Qualifications

Bachelor’s degree in Marketing, Digital Marketing, Business Administration, Communications, E-commerce, or a related field. At least 7–10 years of relevant experience in Digital Marketing, Performance Marketing, E-commerce, or Digital Commerce, with proven managerial or leadership experience. Strong hands-on and strategic experience with Meta Ads, Google Ads, and TikTok Ads. Proven track record in developing and executing ROI-driven digital marketing campaigns. Strong experience in e-commerce and marketplace marketing, particularly Shopee, Lazada, TikTok Shop, Shopify, or similar platforms. Experience managing TikTok Live, social commerce, and livestream selling initiatives is highly preferred. Strong understanding of digital consumer behavior, customer acquisition, conversion optimization, and performance marketing. Proven ability to manage and optimize digital marketing budgets and campaign investments. Strong analytical skills with the ability to interpret ROAS, ROI, CPA, CPC, CTR, conversion rates, revenue, and other digital KPIs. Excellent leadership, team management, and decision-making skills. Strong communication, presentation, negotiation, and stakeholder management skills. Ability to manage multiple campaigns and priorities in a fast-paced, target-driven environment. Experience in retail, consumer electronics, home appliances, fashion, footwear, beauty, lifestyle, or FMCG is an advantage. Preferred Skills

Proficiency in Google Analytics / GA4. Knowledge of Facebook Pixel, Meta Conversion API, Google Tag Manager, and conversion tracking. Experience with Shopee and Lazada Sponsored Ads / marketplace advertising solutions. Strong knowledge of TikTok Shop and TikTok Ads Manager. Experience with TikTok Live and social commerce operations. Strong background in ROAS and ROI optimization. Knowledge of SEO, SEM, CRM, email marketing, and marketing automation is an advantage. Experience working with digital marketing agencies, influencers, creators, and media partners. Strong presentation and data visualization skills.