Social Media Marketing Specialist

As a Marketing Specialist, you'll help shape how our products are introduced to the world through creative storytelling, social media, content, campaigns, and community building. This role will primarily focus on social media marketing, content creation, and content strategy. You'll be responsible for turning our products, technology, campaigns, and ideas into content that is engaging, easy to understand, and relevant to our audience. You'll have ownership of the content process from coming up with the idea, writing the hook, filming a Reel, editing the video, publishing it, and looking at the results.

Key responsibilities

• Develop and execute social media strategies for the company and its product brands
• Manage content across Instagram, Facebook, TikTok, and other relevant platforms
• Plan and maintain monthly and weekly content calendars
• Create engaging content including Reels, Tik
• Toks, Stories, carousels, graphics, and other social-first formats
• Write captions, hooks, scripts, and other social copy
• Turn product features and technical concepts into content that is simple, relatable, and engaging
• Stay on top of social media trends, formats, sounds, and content styles
• Take content from concept → production → editing → publishing
• Shoot basic photo and video content for social media
• Edit short-form videos using tools such as CapCut, Premiere Pro, or similar

About you

• Bachelor's degree in Marketing, Communications, Business, or related field2+ years of experience in social media, content, digital marketing, or a similar role
• Strong understanding of social media platforms and content trends
• Strong copywriting and storytelling skills
• Experience creating social media content, particularly short-form video
• Comfortable using Canva and/or similar creative tools
• Basic understanding of social media analytics
• Strong organizational and project management skills
• Able to work independently and take an idea all the way to execution

About us

We're a fast-growing technology startup building products at the intersection of AI, wellness, smart living, and connected technology. We believe technology should improve everyday life, not complicate it. Our mission is to create intelligent solutions that help people live healthier, smarter, and more connected lives.