Social Media Engagement Specialist

We're looking for a Social Media Engagement Specialist to join a fast-growing international health organization. In this role, you'll manage high-volume social media interactions and help convert inbound engagement into qualified opportunities through timely, professional, and engaging communication. This is an operations-focused role suited for candidates who thrive in fast-paced environments, enjoy engaging with customers through social media, and can manage multiple conversations while maintaining accuracy and professionalism. Key Responsibilities Performance Expectations1. Social Engagement & Lead Generation

• Respond to comments across posts, ads, reels, and live content using a structured public reply + DM follow-up workflow
• Initiate first-touch DMs for engaged users and inbound inquiries
• Qualify leads based on predefined criteria and capture contact details (email, phone)
• Submit and tag leads in HubSpot, ensuring accurate record linkage or creation
• Post qualified leads to designated Slack channels for sales follow-up
• Maintain daily lead targets2. Follow-Up Execution
• Run structured multi-day DM follow-up sequences (up to 7 days)
• Track engagement status using internal tagging and folder systems
• Prioritize follow-ups based on engagement signals and response timing
• Ensure consistent re-engagement of unresponsive but qualified users3. Community Moderation
• Identify and remove spam, scam, or irrelevant content
• Hide or escalate inappropriate content while preserving legitimate engagement4. Routing & Triage
• Route conversations based on urgency and type5. Compliance & Communication Standards

Apply required

disclaimer

• s for sensitive health-related conversations
• Follow internal compliance workflows for higher-risk interactions

Tools You'll UseStatusbrewHubSpot CRMSlackManyChatAI Blaze / Text BlazeNotionQualificationsRequiredComfortable operating in high-volume, fast-response environments

• Strong written communication skills with natural, human tone
• Ability to make quick judgment calls under pressure
• High attention to detail in tagging, routing, and CRM entry
• Strong tolerance for repetitive, metric-driven workflows
• Able to switch between multiple tools without loss of accuracy
• Independent, remote-ready work discipline

Preferred

• Social media community management or DM engagement roles
• Customer support, triage, or frontline service experience
• Lead generation or sales-adjacent workflows
• Familiarity with wellness, health, or functional medicine content
• Experience using automation or AI-assisted tools
• Benefits: Work from home