Paid Media Buyer – Performance Marketing & Acquisition

Golden Alpha Venture Corporation is seeking a Paid Media Team Lead – Digital Growth to take ownership of the company's paid acquisition function, from identifying and evaluating advertising networks and traffic sources to campaign setup, optimization, performance tracking, and scaling. This is a hands-on leadership role. The Paid Media Team Lead will initially serve as the primary paid media expert responsible for establishing the team's campaign strategies, operating standards, optimization processes, and performance framework. The Team Lead will be responsible for providing the necessary direction, training, and technical guidance to ensure campaigns are properly structured, monitored, optimized, and evaluated. The role therefore requires someone who can both execute when necessary and teach others how to execute effectively, gradually building stronger paid media capabilities within the team.

Key Responsibilities

• Paid Media Leadership & Capability Building
• Advertising Network & Traffic Source Development
• Campaign Setup, Execution & Optimization
• Performance Tracking & Analysis
• Tracking & Attribution Coordination
• Creative Testing & Performance Direction
• Budget Management & Scaling

Required Experience:5+ years of hands-on experience in performance marketing, paid media, digital advertising, or media buying. Proven ability to manage campaigns from initial setup through optimization and scaling. Strong hands-on experience with major paid media platforms, ad networks, or performance acquisition channels. Strong understanding of CPM, CPC, CTR, CVR, CPA, CAC, Cost per FTD, ROI, ROAS, and conversion funnels. Experience with campaign tracking, pixels, UTMs, conversion events, dashboards, and attribution reporting. Ability to independently diagnose campaign performance issues and recommend corrective actions. Ability to teach, guide, and develop other team members in Paid Media execution. Strong ability to communicate technical and performance concepts in a way that other team members can understand and execute. Preferred Qualifications: Experience in iGaming, fintech, e-commerce, gaming, trading, entertainment platforms, or other high-conversion digital industries. Familiarity with the Philippine or Southeast Asian market. Experience operating in restricted, competitive, or compliance-sensitive advertising environments. Experience with affiliate media buying, ad networks, KOL traffic, alternative traffic sources, or non-traditional acquisition channels. Experience with Apps

Flyer, Adjust, GA4, GTM, BI dashboards, CRM reports, or internal attribution systems. Understanding of Registration, KYC, First Deposit, Repeat Deposit, bonus mechanics, and user acquisition quality. Core Competencies

Strong hands-on media buying and campaign optimization capability. Data-driven decision-making and strong analytical discipline. Ability to diagnose performance issues across creative, audience, landing page, tracking, and funnel stages. Strong creative testing mindset with the ability to brief and evaluate ad creatives based on performance. Ability to work with technical teams on tracking and attribution issues. Strong ownership of campaign results, budget efficiency, and measurable growth outcomes. Job Conditions :Employment : Full-time I Probationary to Regular

• Work Setup : On-site at Cebu Business Park, Cebu City
• Relocation Support : Relocating package available for employment coming from outside Cebu
• Schedule : 6 days per week | Shifting
• Work Environment : Fast-paced startup environment with opportunities to build , learn, and grow