WFH Digital Marketing Specialist (Paid Meta Ads Specialist & On-Page SEO)

Our client is seeking a versatile, design-focused Digital Marketing & SEO Specialist to produce high-performing ad creatives, execute targeted paid media campaigns, and drive organic search performance. In this multi-faceted role, you will convert raw video footage and brand guidelines into polished video ads and static graphics while managing Meta ad campaigns. Additionally, you will optimize website content, metadata, and blog strategy for search engine visibility (SEO), ensuring brand consistency, improved site traffic, and enhanced user conversion across all digital touchpoints. Client Overview

Our client is an expanding brand focused on driving online engagement, organic search visibility, sales conversion, and multi-channel audience growth. To elevate their digital presence, they are onboarding a creative, data-informed remote Digital Marketing & SEO Specialist to take ownership of paid Meta advertising (Facebook & Instagram), video content editing, on-page SEO optimization, graphic asset creation, and promotional campaign rollouts.

Schedule

Monday - Friday, 8:00 AM - 3:00 PM AEST (20 work hours per week)

Responsibilities: Paid Media & Creative Production: Design and produce professional, on-brand static visual graphics and banner ad assets for paid campaigns on Facebook and Instagram. Edit, slice, and assemble high-quality video ad content using raw footage, B-roll, captions, and audio provided by the client team. Build, launch, manage, and continuously optimize paid ad campaigns on Meta Ads Manager (targeting, audience segmentation, budget allocation, and basic reporting). Maintain strict brand consistency across all digital touchpoints, visual assets, and social media channels. Search Engine Optimization (SEO) & Web Performance: Perform on-page SEO audits and optimizations across the company website, including metadata (meta titles/descriptions), heading structures, image ALT text, and internal linking. Conduct keyword research to inform web copy, product descriptions, and content marketing strategies aligned with target search intent. Audit the company’s website storefront and social media feeds, providing proactive recommendations to improve organic search rankings, site speed, and conversion rates (CRO). Track and report on organic search traffic, keyword rankings, and campaign metrics using Google Analytics (GA4) and Search Console. Strategy & Asset Management: Develop digital content strategies and creative assets tailored to support new product launches, blog content, and seasonal promotional pushes. Organize and share final creative deliverables, source files, and SEO documentation systematically using Google Drive. Collaborate remotely with client leadership, contributing proactive creative ideas, SEO insights, and campaign improvement proposals. Requirements: Proven background setting up, running, and analyzing paid advertising campaigns on Facebook and Instagram. Practical experience with on-page SEO, keyword research, meta tag optimization, and tracking web traffic via GA4 and Google Search Console. Strong, reviewable portfolio demonstrating professional-quality video ads, social content, and static promotional graphics. Sharp attention to visual detail, typography, grid layout, and brand consistency. Ability to take raw assets, vague briefs, or search data, conceptualize strong creative direction, and deliver finished campaigns independently. Independent Contractor Perks

Permanent work from home

Immediate hiring

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review. One application, multiple possibilities: When you apply, our team reviews your background against all current openings, not just this one! If a different role fits your skills, we'll get in touch! We also encourage you to keep exploring our job board and apply directly to any position that excites you.