Marketing & Partnerships Manager

Position Summary

The Marketing & Partnerships Manager will serve as a key strategic partner to the President in driving CHiNOY TV’s growth across media, events, and new business ventures (e.g., CHi-V App, 华 Magazine, Lannang Studios).

This role is responsible for campaign strategy, partnerships, team leadership, and overall marketing direction, while ensuring strong execution across digital, events, and brand initiatives.

• Strategic Marketing & Campaign Development
• Work closely with the President to develop integrated campaigns across CHiNOY TV platforms (TV, digital, events, print)
• Lead conceptualization of brand campaigns, partnerships, and monetization strategies
• Support growth of new business units
• Partnerships & Accounts Management
• Lead client acquisition, pitching, and relationship management
• Develop and execute brand partnerships, sponsorships, and collaborations
• Ensure delivery of all partner commitments and media values
• Digital & Content Direction
• Oversee and guide the Social Media Manager in Content strategy, Platform growth and Campaign execution
• Strengthen CHiNOY TV’s digital presence and engagement metrics
• Team Leadership & Cross-Functional Alignment
• Act as the bridge between Marketing, Production and Events
• Ensure all teams are aligned on campaign objectives and timelines
• Provide mentorship and direction to marketing team members
• Event Marketing & Oversight
• Oversee marketing and partner integration for key events: Mr. & Ms. Chinatown Global, Taipan Summit / Youth Summit, Chinese New Year and Brand activations
• Work with Event Specialist for execution and logistics
• Performance & Reporting
• Track and report on Campaign performance, Digital growth, Partnership ROI
• Provide insights and recommendations for improvement

• 5–8+ years experience in Marketing / Brand / Partnerships / Agency
• Strong background in: Campaign strategy, Client servicing / accounts management and Team leadership
• Experience in media, events, or agency is highly preferred
• Strong communication, presentation, and leadership skills
• Entrepreneurial mindset and ability to work in a fast-paced environment
• Knowledge in the Chinese Filipino community is a plus