Market Intelligence & Commercial Analyst

The Market Intelligence & Commercial Analyst helps Canon Business Process Services make better marketing and commercial decisions by bringing together performance data, market intelligence, customer insight, and disciplined analysis. This role supports U.S.-based Marketing and works closely with Sales, Product, Finance, and Marketing Operations to create a reliable view of performance, market opportunity, and business priorities. The analyst will support forecast reporting, sales performance analysis, dashboards, recurring reporting, segmentation, competitive intelligence, market research, win/loss analysis, executive presentations, and cross-functional projects. The work requires strong analytical discipline and sound business judgment. The analyst is expected to understand the question behind a request, determine the evidence needed to answer it, and translate the findings into a clear point of view that leaders can use.

Key responsibilities

Support monthly, quarterly, and annual marketing and commercial planning through forecasts, trend analysis, scenario modeling, and performance baselines

Produce recurring forecast reporting that compares actual performance with forecast, plan, and prior periods; explains material variances and underlying drivers; and provides a clear view of expected pipeline, bookings, revenue, and marketing contribution

Analyze sales performance across pipeline, bookings, revenue, win rates, conversion, sales cycle, opportunity movement, account performance, segments, industries, offerings, and territories

Build and maintain dashboards, scorecards, and recurring reports that connect marketing activity to pipeline, revenue, account engagement, campaign performance, and other agreed business measures

• Monitor direct competitors, adjacent alternatives, industry developments, market entrants, technology shifts, and relevant analyst or customer commentary
• Support ICP development, account segmentation, buyer and persona analysis, market sizing, and account prioritization
• Conduct primary and secondary research on customer needs, market trends, buyer priorities, category dynamics, and new opportunities
• Support a structured win/loss program using CRM data, seller input, customer feedback, pricing, competitive information, and deal characteristics
• Develop clear, polished presentations for business reviews, planning sessions, strategy discussions, sales meetings, and executive audiences
• Coordinate marketing and analytical initiatives that involve multiple stakeholders, data sources, or workstreams

About you

Bachelor's degree in business, marketing, economics, finance, statistics, analytics, management, or a related field, or an equivalent combination of education and relevant experience

Can work on a Night-Shift schedule in a Hybrid environment4+ years of experience in marketing analytics, business intelligence, market intelligence, commercial analytics, strategy, research, or a related discipline

Demonstrated experience building forecasts, dashboards, reports, and analytical presentations for business stakeholders

Demonstrated experience with forecast reporting and sales performance analysis, including pipeline, bookings, revenue, conversion, win rate, and sales cycle metrics

• Advanced proficiency with Microsoft Excel or Google Sheets, including formulas, lookups, pivot tables, data manipulation, and analytical modeling
• Strong proficiency with Microsoft PowerPoint or Google Slides and the ability to develop polished, executive-ready presentations
• Strong analytical and problem-solving skills with a practical understanding of how analysis supports business decisions
• Excellent written and verbal English communication skills and the ability to work effectively with U.S.-based stakeholders
• High attention to detail, strong follow-through, and a consistent standard for accuracy and quality
• Ability to manage multiple priorities, organize work independently, and meet deadlines across recurring and project-based assignments

About us

Canon Business Process Services supports marketing and commercial decision-making through performance data, market intelligence, and customer insight.