Ecommerce Marketing Specialist

The E-Commerce Marketing Specialist is responsible for driving traffic, engagement, and sales across Wonder Maker Group's e-commerce platforms, including Shopee, Lazada, and TikTok Shop. This role combines creative execution with data-driven decision-making to optimize storefronts, product listings, paid advertising, and digital merchandising.

Working closely with Brand, Creative, Performance Marketing, E-commerce Operations, and Campaign teams, the E-Commerce Marketing Specialist develops and executes strategies that improve click-through rates (CTR), conversion rates (CVR), customer engagement, and Gross Merchandise Value (GMV), ensuring every digital touchpoint contributes to sustainable business growth.

Job Responsibilities

Store Marketing & Optimization

• Manage and optimize storefronts across Shopee, Lazada, TikTok Shop, and other e-commerce platforms.
• Lead homepage refreshes, merchandising strategies, and category page optimization to maximize traffic and conversions.
• Optimize Product Detail Pages (PDPs), including titles, product descriptions, images, key visuals, claims, product attributes, and customer reviews.
• Ensure all store assets are aligned with brand guidelines and campaign objectives.

Performance Marketing & CPAS

• Monitor and optimize CPAS campaigns and marketplace advertising initiatives to improve ROAS, CTR, CVR, and GMV.
• Collaborate with Media Buying and Performance Marketing teams to execute paid advertising strategies.
• Recommend audience targeting, creative improvements, bidding adjustments, and promotional strategies based on campaign performance.
• Develop structured A/B testing initiatives for creatives, listings, and promotional assets.

Marketing Performance & Analytics

• Monitor key performance metrics including traffic, sales, conversion rates, click-through rates, average order value (AOV), and customer acquisition.
• Build performance dashboards and prepare regular reports with actionable recommendations.
• Analyze customer behavior, product performance, and campaign effectiveness to identify growth opportunities.

Cross-Functional Collaboration

• Partner with Brand Managers, Creative, Multimedia Artists, Copywriters, Campaign Managers, Media Buying, and E-commerce Operations teams to execute integrated campaigns.
• Coordinate the production of banners, product visuals, videos, and promotional assets that drive conversions.
• Support mega-sale campaigns, product launches, and seasonal marketing initiatives.

Marketplace Growth & Innovation

• Stay updated on Shopee, Lazada, TikTok Shop, and marketplace algorithm changes, promotional mechanics, and platform innovations.
• Identify opportunities to improve customer acquisition, conversion, and customer retention through platform marketing tools.
• Recommend new marketing initiatives based on competitor analysis and industry trends.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Advertising, Communications, E-commerce, or a related field.
• Minimum of 2–5 years of experience in E-commerce Marketing, Digital Marketing, Growth Marketing, or Marketplace Management.
• Hands-on experience managing Shopee, Lazada, and TikTok Shop storefronts and marketing tools.
• Strong understanding of marketplace algorithms, digital merchandising, product listing optimization, and promotional mechanics.
• Experience with CPAS, Meta Ads, TikTok Ads, or other performance marketing platforms is highly preferred.
• Strong aesthetic sense with the ability to evaluate creative assets based on customer engagement and conversion performance.
• Advanced proficiency in Microsoft Excel or Google Sheets; experience with Looker Studio, GA4, SQL, or Power BI is an advantage.
• Strong analytical mindset with the ability to translate data into actionable marketing strategies.
• Excellent project management and cross-functional collaboration skills.
• Strong communication and presentation abilities with a proactive and results-driven mindset.
• Experience in Beauty, Personal Care, FMCG, Retail, or E-commerce industries is highly preferred.
• Comfortable working in a fast-paced startup environment while managing multiple brands and campaigns simultaneously.